Are you still waiting for business to turn around before you start direct mail marketing? Waiting around won't get you any business. The time to start is now.
Your key to success in direct mail is "List, List, List."
1. Target your offer to a very specific prospect. Lists are available for everything under the sun. To see what lists are possible, check out the SRDS (Standard Rate and Data Service) available in your local library.
2. Marry your offer to the list. This will enable your success.
3. Market, test and track. Sometimes just a little tweaking of your message will make a major difference in the return.
4. Stories sell and features tell. Remember WIIFM (What's In It For Me)-- your copy is the most important. Also remember you are talking to a person not a company.
5. Give clear instructions on what action you want the prospect to take. For example, fill out the form below and fax it to xxx-xxxx by midnight on January 2nd.
Never forget, the very best list is your current customer list. Clone it to find your perfect prospect. Let your mail make you money.
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