Do I Need an RSS Feed? (12 Jun 2006) RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.
How to Add Warmth, Color & Texture to Your Advertisements (12 Jun 2006) You can add warmth, color and texture to your advertisements with some key marketing miracle phrases. Miracle phrases are designed to bypass the buyer's mind, and get your product into their heart & soul, reaching the core of their deepest desires. Learn how to identify these miracle phrases, where to find them, and how to use them to increase the power of your advertising.
Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers! (12 Jun 2006) So many of you have been telling us that you're ready to get started investing, but "you can't find any deals! and what are the steps and secrets to finding great deals?" Some of you have even written asking us if there still ARE any deals left… OF COURSE there are! We find them all the time. But you ain't gonna find them looking at for-sale ads in the paper, for-sale signs in the yard, or by concentrating solely on short sales, foreclosures, REOs and agent-listed properties...
Marketing Your Small Business with Success Stories (12 Jun 2006) One of your best customers achieved great success with your new service. What can you do with this? Tell everyone their success story! Here's how…
Business Marketing Strategies (12 Jun 2006) Marketing strategies help point you toward the best marketing programs for your business. Without strategies, you risk becoming unfocused in your marketing efforts, choosing programs that do not support general strategies. The article explains.
The 4 P s of Marketing: Effective Marketing Programs Depend On Them (12 Jun 2006) A key to knowing which marketing programs to choose involves thoroughly understanding how to leverage the 4 P s of marketing -- price, product, promotion, and place -- to reach and appeal to your target audience(s). The article explains.
Let Your Survey Write Your Business Plan (12 Jun 2006) Entrepreneurs are first taught to generate a business plan,
then during its creation discover what it is they are going
to offer and to whom. Marketing master, Catherine Franz,
shares how to transfer this uphill battle with surveys
before writing a business or product plan. Catherine also
shares how to complete it fast, easy, and without money.
What to Include in Your Marketing Plan Write-Up (12 Jun 2006) For those new to marketing plans, the thought of writing a marketing plan from start to finish may feel daunting. It need not. Article explains content to include when writing a basic or expanded marketing plan.
Guide to a Profitable Marketing Mix (12 Jun 2006) By implementing both long and short term strategies in your marketing mix, you can attend to immediate sales goals while building your business reputation and goodwill. Some examples of both types of strategies are included in the article.
Todays Definition of Marketing. Has It Changed? (12 Jun 2006) With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Article discusses traditional marketing definitions and how they apply to modern technologies.
Two kinds of Advertising for a Marketing Strategy (12 Jun 2006) Advertising is the lifeblood of any business. If you do not
learn how to advertise your products and services both
efficiently and effectively, you won't be in business long.
While the Internet has lessened or eliminated many of the
costs normally associated with starting and running a small
business, and it's now easier than ever, you'll never
realize significant profits if you don't grow your business
through effective marketing.
SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats (12 Jun 2006) When conducting strategic planning for any company -- online or offline -- it is useful to complete an industry analysis. A SWOT analysis helps you identify ways to grow your business by understanding industry and company dynamics.
5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website (12 Jun 2006) A marketing tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines. The article shows how to effectively and inexpensively create your own tag lines on a small budget.
An Effective Management Tool (12 Jun 2006) Few management tools are as effective, adaptable and easy to use as the online survey. This low cost resource can be used by almost anyone to help manage businesses large and small. Once the ease of conducting online surveys has been appreciated, understanding the multitude of possibilities will soon follow.
True North: Does Your Marketing Compass Point Due Consumer? (12 Jun 2006) Ayn Rand wrote an insightful book called Objectivist Epistemology. To explain knowledge she uses the metaphor of chain links with the first link being an axiom truth. As you progress down the links, they interconnect with other links in a complex network. If you start with an axiom truth, the links hook easily and things make sense. If your thoughts don't stem from axiom truths, connecting further links is difficult and thought becomes confusing.
Catapult Your Business—How to Get Customers to Chase You to Buy from You (12 Jun 2006) Most companies try to copy others, yet real success comes from finding something so unique and powerful that you stand head and shoulders above everyone else. You become a customer magnet. People literally chase you, nearly begging to buy instead of the other way around.
How To Be That Guy (12 Jun 2006) Some experts call it personal branding. Knowing thy self. Starting with your strengths. Differentiation. Keeping it real. Standing out. Being unique. But I like the term That Guy because it humanizes the concept of individuality.
