Marketing

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The Marketing Rollercoaster (12 Jun 2006)
Ever hear someone say "Don't listen to them! They just want to take you on a rollercoaster ride!"

What Ive Learned About Internet Marketing From Watching TV (#1) (12 Jun 2006)
The principles of marketing never change. However, marketing strategies change all the time. This strategy - based on a core marketing principle - works EVERY time.

4 Reasons Why You Need Testimonials (12 Jun 2006)
You only need one ... but here are four good reasons why testimonials help you sell anything.

Who Wants to be a Guru? (12 Jun 2006)
There is a lot of talk online about Internet Marketing "Gurus". So what exactly is a "guru" anyway?

Improve Client Goodwill & Referrals by Doing One Simple Thing (12 Jun 2006)
Have you been "leaving money on the table" by not thanking your clients properly when your decorative painting job is complete?

Who Are You -- Can I Trust You? (12 Jun 2006)
Trust begins with you. Build a dialogue. Let go of the idea that a sale can only happen if you control the conversation. Put your offer on hold and engage in conversation without assuming anything.

Push or Pull? (12 Jun 2006)
The relationships you build with your ideal customers begin with your honest, heartfelt interest in their problems. In companies from high-tech to the neighborhood grocery, the ones who deeply understand their market and the people they serve are the ones who survive and thrive.

What Sales & Marketing Gurus Have Learned From Bananas (12 Jun 2006)
Marketing gurus always like to have real life examples of how branding and perception coupled to a pleasant experience creates happy customers. That got me thinking about examples I could use when training new salespeople and the humble banana seems to be an appropriate example.

Principles in Marketing to Women (12 Jun 2006)
What women want? Old question, many think it is too hard to give an answer. Well, it isn't. In this article we will write about principles in marketing to women.

Marketing Added Value (12 Jun 2006)
Marketing "Added Value"

Unsung Disaster Hero:Packaging (12 Jun 2006)
During times of disaster it's important to recognize that there are just as many heroes behind the scenes as there are in the media spotlight. Consider how all the relief efforts would be progressing without a simple common element: packaging. Whether it's bottled water or MRE's (meals ready to eat), it is the packaging that make rescue/relief efforts this achievable.

Aunt Jemima Buttermilk Pancakes - A Marketing Analysis (12 Jun 2006)
A Marketing Analysis of Aunt Jemima Buttermilk Pancakes in the 1950s: In the world of pancakes the leading brand in the industry was Quaker Oats brand Aunt Jeminma Pancakes. In 1956 this well-known company decided to introduce a new product call Aunt Jemima's New Deluxe Buttermilk Pancakes and expanded its flavors to include cornbread, coffee, and buckwheat. To promote the regular and buckwheat mixes, and to entice peoples demand for pancakes, they also developed a national advertising campaign themed, "Perfect Pancakes in 10 Shakes." With this campaign they offered ...

Optimizing Your B2B Marketing (12 Jun 2006)
Integration of you marketing efforts is an essential part of your comprehensive B2B marketing strategy. These efforts should not be seen as individual tasks but rather should be linked together with a view to increasing your total business.

Successful Event & Meeting Planning: How to Boost Attendance (12 Jun 2006)
Given the number of items on your meeting management "to do" list — negotiating rates and space, analyzing contracts, sending out requests for proposals, planning the program, making food and beverage decisions — you might be tempted to "steal," or reallocate some time (and funds) from the marketing of your meeting. But that could prove to be a costly mistake. Need convincing?

What Not to Display on Display Signs (12 Jun 2006)
If you are promoting a product and you are doing some advertising with displays, don't allow for your customer to know everything. Otherwise, they won't have a reason to call you, or come visit you.

What Distinguishes You From Your Competitors? (12 Jun 2006)
Learn how to calculate your own unique selling points by examing your competitors with this simple to use list of 50 questions.

Blogs and RSS Feeds, Oh My (12 Jun 2006)
This articles is written as a simple explaination of Blogs and RSS and how these technologies can help you in your small business.

Drink Coasters & Place Mats – Real Grass Roots Marketing (12 Jun 2006)
A great way to get your name around town is to ask a few bar and restaurant owners if they would use your placemats or drink coasters if you supplied them for free.

Put Your Calendar To Work (12 Jun 2006)
Every organization should create an annual PR and marketing calendar so that it can avoid the World Series' of the world, as well as take advantage of dates of significance. With a couple of months left in 2005, now is a good time to begin filling out your 2006 calendar.

Ammo, Ammo, Ammo (12 Jun 2006)
All the guns in the world do you no good without bullets. It is the same with media relations: You must have the right ammo to get publicity. Let's take a look at some PR bullets you may want to consider.

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