Brainstorming Techniques as New Product Development Strategies (12 Jun 2006) When developing new products and strategies, coming up with unique ideas is often a struggle. Article explains two brainstorming techniques to use when developing new products and marketing strategies.
10 Tips to Grow Your Business Plain & Simple (12 Jun 2006) Recently I heard a statistic that the majority of businesses operate at 60% of their potential. While I was unable to obtain the source of that statistic it seemed rather accurate or maybe even high. The Small Business Association reports that "2/3 of new employer firms survive at least 2 years, and about 1/2 survive at least 4 years." The language they use is almost as scary as the statistics themselves. This article provides tips to help you develop and grow a strong, solid business foundation.
Marketing to Success on a ZERO Budget (12 Jun 2006) How you can build a business you love and replace your income using ZERO DOLLAR MARKETING STRATEGIES. This article was written by Rachael Bermingham Australian business woman and intuitive marketing strategist who built a successful marketing coaching business and replaced her previous income by using the zero and low cost marketing strategies that she now teaches to others.
Four Keys For Successful Foundation and Corporate Fundraising (12 Jun 2006) In this environment of fewer dollars and more nonprofits, your fundraising must be as effective as possible. Stop using a shot-gun approach and starting using a targeted approach based on a match between your donors' desires and your needs. Four key strategies will improve your success.
Getting Into Marketing Momentum ... The Accelerated Way (12 Jun 2006) Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well? Denise Corcoran -- Business Results Coach and Strategic Consultant -- will share with you the 5 power marketing principles for getting your business into high gear.
Networking Events – Lose the Fear and Gain the Benefits (12 Jun 2006) Networking is an important part of helping any business or organization grow. If the thought of networking makes you sweat or you enjoy networking and could use a fresh perspective - this article is for you. You will learn one key to maximizing your networking efforts.
Developing a Contact List- Part Two (12 Jun 2006) In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. In this section, we will talk about how to get referrals from all of the people on your contact list and what to do once you have those referrals.
Using a Contact List Profitably Part One (12 Jun 2006) In previous articles, we discussed the generation of a contact list. This time, we look at one idea on what to do with that list once you have it.
Using a Contact List Profitably- Part Two (12 Jun 2006) Besides a survey, your contact list can be used to generate sales directly. Some of the following ideas must be done one-on-one and others can be done to large quantities of prospects at a time.
Choosing Networking Functions (12 Jun 2006) Time is a concern for all of us. We only have so much of it to give to our work, and then some to our families, our churches and some to ourselves. In today's business climate it is essential to spent our time wisely to maximize our productivity and satisfaction with our lives.
How Would You Handle This? (12 Jun 2006) We have been talking about choosing groups to participate in that meet your needs and goals as a business professional. Once the decision is made on which groups to belong to, then a certain level of participation is required in order to achieve the individual goals set by the business professional.
10 Effective Ice Breaking Questions (12 Jun 2006) Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well. For example, we ask ourselves if we are in a situation where talking business might be considered tacky. Will I be considered a 'hard sell' type of salesperson for talking about my business at a social gathering?
How Can I Break Into Cliques? (12 Jun 2006) Have you ever gone to a networking function and seen THE person who you feel could help you most there, except that person is surrounded by people ALL the time? Have you ever tried to enter into a conversation with that circle of people, only to have gotten the feeling you were intruding? How do you get an audience with a person who is constantly surrounded by "gatekeepers"?
So What Do You Do? (12 Jun 2006) Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, "So what do you do?". In most cases, you will only have 60 seconds, to catch the interest of the prospect. Therefore, your response to this questions needs to be specific enough to tell what you do, but interesting enough for the prospect to ask for more information.
Networking the Media (12 Jun 2006) The media is a business's absolute best friend. It is THE
source of information distribution to the masses. Even "bad"
press has been known to stimulate business.
Customers Are Like Vampires (12 Jun 2006) No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. But if you believe the legends about vampires, they do have one important thing in common with your customers . . .
5 Ways to Give Your Web Site a Big-Company Look and Feel (12 Jun 2006) We all DO judge a book by its cover, and the same saying goes for Web sites. I've seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym (12 Jun 2006) When I first joined Gold's two years ago, I didn't pay much attention to the "muscleheads" - the professional bodybuilders. But I've come to realize they can teach us a lot about marketing and business success. Here are 7 lessons we can all learn from.
Avoid These 5 Web Site Blunders! (12 Jun 2006) The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn't get lost in the mix.
Have You Captured Me Today? (12 Jun 2006) There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered. It's just that I wasn't ready to take action right now. So I clicked away and will probably forget about them.
