The Mighty Marketing Brochure (12 Jun 2006) Can a brochure pump up leads and sales? You bet, with careful planning and smart execution.
A Pass / Fail Test for Any New Market (12 Jun 2006) Not all new business markets are created the same! Take a moment to define for each target market you want to pursue for your business and run each market through our "filters" of marketing success!
Nine Must-Do Positioning Steps (12 Jun 2006) Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers? As Ralph Waldo Emerson's 150-year-old essay titled "Compensation" teaches, first you must give if you want to receive. The best positioning strategy for professional service firms is to build trust by giving away valuable information. That's why professional service firm marketing works best when it demonstrates expertise by educating prospects, not asserting superiority through flashy brochures and Web sites. Based on best practices research, here are 10 must-do positioning steps every professional service firm and technology service should take.
Lessons Learned at the Harvard Business School (12 Jun 2006) Leading Professional Service Firms is an intensive, one-week executive education program taught twice a year at the Harvard Business School. Designed for leaders of professional service firms, the program focuses on management and marketing issues unique to these firms. Namely, the delicate balancing act of ensuring client satisfaction while also leading the firm's talent. The program provides a forum for participants from around the world to apply the concepts and real case studies presented in the classroom to their own professional lives.
Provacative Research Works (12 Jun 2006) If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results. By conducting proprietary research, you obtain special information that prospective clients can't find elsewhere. The foundation of client seduction is to give away useful information that demonstrates to clients you have the expertise to help them. Giving away general problem-solving information is good, but it is not good enough. You need to offer specifics, and the more provocatively you can package the results, the better.
Down To The Wire (12 Jun 2006) When you want to win and woo new clients with national publicity -- and don't have an enormous budget to distribute your message -- turn to the news wires. But first, be sure you're telling a story that's worth printing. The best publicity draws on one of a handful of tried-and-true themes. Newsworthy stories have something that hits you as a reader and makes you more interested than "just the facts." Your company's story might work as part of one of a few story themes.
21 Must-Have Web Site Elements (12 Jun 2006) Your Web site should be the cornerstone of your client seduction efforts. The site is your silent salesperson -- the one with whom prospective clients visit before granting you permission to meet with them. A top priority for any firm that competes in the professional services or technology space is to create an easy-to-update Web site that demonstrates your competence. As the Internet matures, content is slowly becoming more important, but it's amazing how many sites for such firms simply assert how great the company is, rather than helping prospective clients.
How to Conduct a Successful Fax Marketing Campaign (12 Jun 2006) Many companies consider using fax marketing, but not all know where to start. This article includes a simple step by step guide to developing a successful fax promotion...
10 Simple Ways to Boost Your Sales IMMIDIATELY! (12 Jun 2006) To make profit in an online home business you need to do
something that will convert traffic into cash, with these
simple 10 steps I will show just that!
Marketing in Business and Commerce in the New Consciousness (12 Jun 2006) I sense that you are still feeling a little separated from your customers. You are shifting your focus from your own income, to giving to customers, to help their lives grow and blossom. I think you are still missing the point.
2 Little Words That Work Marketing Magic (12 Jun 2006) Use these two little words to strengthen customer relationships, increase repeat business and promote referrals.
What to Look for in Display Graphics and Trade Show Graphics (12 Jun 2006) Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit of some sort in a conspicuous place.
The Testimonial Writing Machine (12 Jun 2006) The best way to generate client testimonials is to ask them to write a referernce to a prospect...
Ditch Coupons Before Customers Ditch You (12 Jun 2006) 699 Words. Abstract: Sales promotions are with us to stay, but you might do better if you make coupons go away. Learn about the right and wrong ways to promote your business through coupons and special pricing offers.
Top 5 Kick Butt Marketing Requirements (12 Jun 2006) Beat the system with a plan persistent enough to focus on your skill and client needs. Top five requirements for kick butt marketing are discussed right here. Don't miss this grand opportunity to move into success with power.
