How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz (12 Jun 2006) It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way?
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read (12 Jun 2006) Marketing using Special Reports and Free Information Products is a great way to provide added value to your prospects and customers. But sometimes coming up with the content for these free products can be a challenge. Here are five ways to develop great content your prospects and customers can't wait to read.
4 Easy Ways to Get Free Marketing Exposure (12 Jun 2006) Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects. Here's four easy ways to get you started.
Does Your Marketing Pass This 10-Point Test? (12 Jun 2006) Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up. You may be surprised.
Eliminate Your Competitors With 2 Simple Steps (12 Jun 2006) In business, having competitors goes with the territory. Not only can competitors out-market you and steal your valuable prospects and customers, they can put you out of business if you're not careful. But there are two simple ways to eliminate your competition and increase your odds of business success.
Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme (12 Jun 2006) Want a big boost in response and quick sales from your next direct marketing effort? Then take your marketing to the extreme. With a well thought out, well executed extreme marketing program your presence WILL be known, and in short order you WILL be rewarded.
How Simple, Small Changes Can Add Real Money To Your Pocket (12 Jun 2006) In the same way small changes to a direct mail sales letter can increase response, small changes to your in-store selling process can also help bring more dollars to your bottom line. A common sense, yet overlooked technique to show you how to use every encounter with a customer as a chance to boost profits.
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More (12 Jun 2006) Yes, it's vitally important to continually add new customers to your ranks. But it's also equally important to have a customer aftercare program in place to maintain the health and increase the profitability of your existing customer relationships. You'll be well on your way to building stronger, longer-lasting, more profitable relationships with your customers when you implement your very own "Marshall Plan."
The Importance of a Marketing Plan (12 Jun 2006) There aren't many things in life that you would get into with out a plan. Marketing is no different.
Specialized Mailing Lists Make All the Difference (12 Jun 2006) If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists.
Raise Your Income! (12 Jun 2006) How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces.
Marketing – Like a Game of Chess (12 Jun 2006) There are a few reasons why you need to have your promotions figured out that early. Scheduling promotions can seem like a huge task, but some things are just worth the extra thought.
Marry Your Marketing Plan (12 Jun 2006) I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up.
Increase New Customer Traffic to Your Business (12 Jun 2006) One person tells another, who tells another, who tells another and so on. You get the idea. Let's see how to make that an actuality.
Good Marketing Pays for Itself (12 Jun 2006) Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"
Sign Holders (12 Jun 2006) Sign Holders are the #1 used Marketing Display in America. The Take One Holder has been around for years and is used in all areas of retail marketing for information distribution.
Marketing Online? Time to Think Christmas! (12 Jun 2006) For many retailers now is the time to think Christmas. This is because at least in terms of search engines now is the time to make changes so that they have registered in the organic index. But what does one have to do in order to prepare for their Christmas time online marketing campaign? In this article, I give some pointers on how to prepare your organic optimization strategy.
Reality Branding - Are You Taking Advantage Of The 40 Year Social Pendulum? (12 Jun 2006) I watched Roy Williams in a quite literally amazing presentation about society's 40-year Pendulum recently. His presentation was a delightful hidden bonus in the agenda from the Call to Action seminar hosted by Bryan and Jeff Eisenberg at the Wizard of Ads Academy 1 in Buda, Texas.
Pull in More Business with the Power of Coupons (12 Jun 2006) Don't you just love a good deal? Well, so do your customers! One of the most effective ways to offer customers a great deal is by offering coupons. In fact, Advertising Age (an authority in the advertising business) reports that 87% of all shoppers use coupons. A.C. Nielson Co., another famous marketing research firm, says that 95% of all shoppers like coupons, and 60% actively seek out coupons before making purchases.
