Marketing

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Wise Man Marketing (12 Jun 2006)
If you find advertising expensive, feel concerned that the effectiveness of your marketing campaigns are difficult to measure, then discover marketing's wolf in sheep's clothing.

How To Choose a Qualitative Research Market (12 Jun 2006)
Do you conduct qualitative research in large, entertaining markets, with direct flights or do you select the correct market based on demographics for your qualitative marekt research projects?

Another Commercial? Dont Touch That Dial! Watch & Learn (12 Jun 2006)
When commercials come on the television do you get up and head for the kitchen to get a snack? Do you tune out the radio when commercials start? Do you skip over advertisements in newspapers and magazines? If you do, you're missing a golden opportunity for increasing your business.

Packaging Made Frozen TV Dinners Possible (12 Jun 2006)
I was saddened to hear of the passing of one of the food industry pioneers Gerry Thomas, One of our unsung heroes credited with invented a "package" the frozen TV dinner that literally changed the way we eat. Never mind that it was considered by nutritionists as a step backwards, his invention still made a major shift in the food and food services industries...

5 Steps to Success: A Surefire Way to Achieve Your Goals (12 Jun 2006)
No doubt you started this year with some big ideas about what you wanted to accomplish. I know I did!

Ready, Fire, Aim! (12 Jun 2006)
You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?"

Take My Commitment (to Your Biz) Quiz! (12 Jun 2006)
Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?

The Surprise Inside! (12 Jun 2006)
To make an impression on your prospects, send them a promotional item that catches their attention. Think of it as the Cracker Jack approach to marketing.

Is Your 4X4 Trail Rated? (12 Jun 2006)
To leap over your competition, think of the systems you use in your small business, then use them as points of differention...just like Jeep does with its trail ratings.

Why Do They Buy? (12 Jun 2006)
Do you really know why customers buy from your small business? Looking at it from a different viewpoint might just open up your mind to a whole new world of possibilities.

The Benefits of a Marketing Plan (12 Jun 2006)
Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this. A Marketing Plan is a document that supplements your business plan and brings together all your market research so that you can work out exactly where your business is going and how it is going to get there.

Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More (12 Jun 2006)
Increase Your Prospects & Sales - Guaranteed: What would 10, 40 or 100 new sales be worth to you? If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper.

Secrets of Trade Show Success (12 Jun 2006)
Learn how-to triple your prospects and double your sales while creating profitable alliances and media contacts as part of your tradeshow exhibiting strategy. This fun and fictional story will help you see more opportunities and make tradeshow exhibiting a powerful and profitable addition to your travel marketing.

Tipical Mistakes in Marketing (12 Jun 2006)
To prevent the risks of a promotion campaign for our products or services, (I'm talking about email campaigns), it is recommended to study some of the most common mistakes ...

Medias Dirty Little Secret (12 Jun 2006)
Do people find you through mass media? If your media rep is telling you (s)he "reaches the right people," you're asking the wrong question.

Fax Marketing : Reaching a New Niche of Customers (12 Jun 2006)
Fax Marketing allows you to save over 80% compared to traditional direct marketing methods. Studies show faxes get much more attention than direct mail, which has a return rate of only 2-4% and costs significantly less than the price of a stamp.

Knowing Your Customer Is The Key (12 Jun 2006)
One of the key success factors for any business is understanding what their customer's wants and needs are. Find out how you can gather this information, and where to begin.

How You Can Make Money From Competitors Easy (12 Jun 2006)
This article exposed a method to profit from competitors for a highly saturated niche market.

Marketing Operations Elevates Public Relations and Communications Professionals (12 Jun 2006)
Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about? If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but you're certainly ready to seize a leadership role and spur your company into the new world of Marketing Operations.

Getting Your Marketing Message Across with CD Business Cards (12 Jun 2006)
CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. CD Business cards are aimed to provide your prospect with as much information as possible

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