Marketing

Navigation: Main page

Order articles by: Submission date | Article title

Go to page: [ 1 ] [ 2 ] [ 3 ] ... [ 20 ] [ 21 ] [ 22 ] [ 23 ] [ 24 ] ... [ 65 ] [ 66 ] [ 67 ]

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers (12 Jun 2006)
There's a great tendency to assume that people only see us from the front, as when we look at them and shake hands. Not true. Visitors usually see us first from the side, and then decide to approach us.

Promotional Pen - A Pen by any other Name… (12 Jun 2006)
Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Watch their eyes light up when she finally finds it...

Promotional Magnets: Promotion that Sticks (12 Jun 2006)
Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live.

Promotional Bags: Your Company Details on Parade (12 Jun 2006)
The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion.

Funnel Your Way to Marketing Success (12 Jun 2006)
Regardless of what marketing communications you use, make sure you are moving people into a protected relationship with your business.

How to Avoid the Line Extension Trap (12 Jun 2006)
Extending your brand name to other lines seems like a good idea - but it is a trap to be avoided at all costs...

Turbo-Charge Your Viral Marketing- Five Easy Ways (12 Jun 2006)
Viral, or word-of-mouth, marketing is one of the most effective marketing tools. Learn five easy ways to maximise your viral marketing.

Let It Ring (12 Jun 2006)
Telemarketing has its place in the marketing arsenal. But telespammers - like their digital counterparts in the email marketing world - really make it tough on the legitimate follow-up telephone call from a company with which you have a relationship. Well, I'm mad and I'm not going to take it anymore. Here are some ways to combat telespammers.

What Your Customers Want (12 Jun 2006)
Your customers don't know what they want. And to assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble. It is behavior that you need to be learning about from your consumers. Ask them questions that will get to the heart of how they use your products and services. This is where their experience is crucial.

Using Business and Greeting Cards Effectively (12 Jun 2006)
The business card and greeting card are two effective ways to build and strengthen the relationships you have with your customers, which will ultimately result in more business for you. Here are some tips for using them effectively.

Mail Can Make You Money (12 Jun 2006)
Are you still waiting for business to turn around before you start direct mail marketing? Waiting around won't get you any business. The time to start is now. Your key to success in direct mail is "List, List, List."

Marketing to Women -- Can I Buy You A Clue? (12 Jun 2006)
A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women. Before we even started talking, he handed me his business card. The card was very professional and said all the right things. But it also included a huge blunder.

Ten Breakthrough Marketing Ideas (12 Jun 2006)
10 Breakthrough ideas for Marketing your Business. It is very handy when looking for new ways to market your business.

Translation and Your International E-Commerce Strategy (12 Jun 2006)
Most businesses realize that they are simply a click away from any corner of the globe. Well, actually two if you include the Yahoo! search a potential customer does to access your shopping cart. What most businesses, unfortunately, do not realize though, is that their shopping cart is struggling to make it to the checkout counter. Bill Dunlap, managing director of Global Reach, Inc. notes that "for every $2 million a site is doing in domestic sales, they're leaving another $1 million on the table in international sales if they're not making themselves easily available."

A Guide to Brochure Printing (12 Jun 2006)
Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool.

Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers (12 Jun 2006)
A Simple 9-Step Marketing Plan for Massage Therapists and Bodyworkers who love what they do but are uncomfortable promoting themselves.

Keep Costs Down and Keep the Marketing Strategy Simple (12 Jun 2006)
It May Be Best To Spend Less on Marketing When Starting Your Home Based Business.

Money Making Real Estate Marketing Ideas (12 Jun 2006)
Real estate marketing does not have to be expensive, complicated, or sophisticated. Sometimes, plain, simple, direct and to the point makes lasting impressions that result in increased business opportunities and more income.

Target Marketing: The Bell Curve (12 Jun 2006)
Okay, here's the day you've been waiting for since 9th grade: today's the day you're going to find out what some of that funky stuff you learned in math class has to do with anything. Believe it or not, there is a mathematical model - the bell curve - that explains how you should target your market. But first, we need to define some terms and dispel some traditional sales and marketing myths.

Becoming The Obvious Choice In A Sea Of Competition (12 Jun 2006)
Differentiation, niche marketing, and positioning. These and other related business buzzwords have no doubt crossed every business owner and marketing director's ears in recent years.

Go to page: [ 1 ] [ 2 ] [ 3 ] [ 4 ] [ 5 ] [ 6 ] [ 7 ] [ 8 ] [ 9 ] [ 10 ] [ 11 ] [ 12 ] [ 13 ] [ 14 ] [ 15 ] [ 16 ] [ 17 ] [ 18 ] [ 19 ] [ 20 ] [ 21 ] [ 22 ] [ 23 ] [ 24 ] [ 25 ] [ 26 ] [ 27 ] [ 28 ] [ 29 ] [ 30 ] [ 31 ] [ 32 ] [ 33 ] [ 34 ] [ 35 ] [ 36 ] [ 37 ] [ 38 ] [ 39 ] [ 40 ] [ 41 ] [ 42 ] [ 43 ] [ 44 ] [ 45 ] [ 46 ] [ 47 ] [ 48 ] [ 49 ] [ 50 ] [ 51 ] [ 52 ] [ 53 ] [ 54 ] [ 55 ] [ 56 ] [ 57 ] [ 58 ] [ 59 ] [ 60 ] [ 61 ] [ 62 ] [ 63 ] [ 64 ] [ 65 ] [ 66 ] [ 67 ]