Teaming Up Marketing and Sales (12 Jun 2006) Let's say you have a new baseball team in town and it's almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there's a major stumbling block as they prepare to approach potential buyers. No one knows about the package deals or even the date of the first game.
Why Do You Need to be in the SERPS? (12 Jun 2006) Why should your company have good rankings in the SERPS (Search Engine Results Pages)? Because the phone book is dying, that's why! Do you believe your business doesn't need search engine rankings? Read this article and you just may change your mind...
Embracing The Future - Marketing Yourself, Your Business And Your (12 Jun 2006) Many businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process and having a clear strategy. It is also about structuring every aspect of your business to include a marketing function.
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling – Part 6 (12 Jun 2006) Test your price point. Find out what the highest price is that the customer is willing to pay for your product. Then, bring the price down considerably! Offer a 'better' deal than your competitors. Or offer them a lot more value than others, by adding additional bonuses to increase the overall perceived value.
What You Need in Your Marketing Calendar (12 Jun 2006) Marketing calendars are used by many businesses to help keep sales pipelines full of new prospective customers. Small businesses may just keep a simple calendar with handwritten items on the dates that marketing efforts need to be completed.
The Death of Product Packaging as We Know It. (12 Jun 2006) It used to be you that if you had a great product you put it in a package and voila! . . .someone would come along and buy it. That is not the case any more. The package not only has to protect the product and allow for its tracking, it has to sell it too. Most importantly, the package has to capture someone's attention in less than three seconds.
Signage for Mobile Car Wash Vehicles (12 Jun 2006) If you are in the mobile car wash business and you should be. Then you know that your clean work vehicles is your best piece of advertising. But what type of signage should you put on it? Your work vehicles will be very visible in the parking lots while you are working.
Client Attraction Technique #1: Niche Marketing (12 Jun 2006) When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers. Customers come to you because you offer a specialty.
Principles of Marketing 101 (12 Jun 2006) Marketing results should be measured in only one way - increased sales. Marketing should not be considered an art form. Its mere existence is not enough. Marketing is the first step to the sale. There are seven underlying principles upon which to base your marketing strategy and efforts. Follow them and your business will be a raving success. Violate them and you will fail as so many small businesses do.
Key Marketing Questions - Planning Your Marketing Campaign (12 Jun 2006) So you started a business. How's it going? Did you think about marketing when you began planning for your business? Marketing is how you get the word out about your business. Marketing will ultimately determine if you succeed or fail. So, how can you succeed? What questions should you be asking yourself? Here are the BIG FIVE!
The Lone Wolf is Blind (12 Jun 2006) When blazing new paths in the marketing world you should wonder why no one came before you. There is nothing new under the sun. If someone else isn't marketing there, I'll bet you there is good reason.
Increase Sales With Travel Incentives (12 Jun 2006) Find out how travel incentives can increase your sales, retain and acquire clients and motivate employees.
How Architecture Rendering is Part of the Impact (12 Jun 2006) Cartoons have gone from celluloid to digital. Movies have gone from cinematography to computer graphics imaging. And architecture rendering has gone from pastels and paint pigments to fractals and figments.
