Know Thy Competition (12 Jun 2006) One of the biggest mistakes business owners make is believing they don't have any competitors who REALLY do what they do. Wrong! This article helps entrepreneurs, independant professionals and business owners beat competitors at every turn, attract precisely those clients who really need and appreciate the products or services their company provides, and have a really good time in the process. An 8 step process walks the reader through a simple excercize that can help companies become much more profitable, and ultimately retire from Ho-Hum Marketing.
GoogSpy: Business Counter Intelligence for Everyone (12 Jun 2006) So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling?
How to Save Time and Achieve More by Creating High-Leverage Marketing Assets (12 Jun 2006) If this year you want to make clients come to you, earn a six figure income, become the expert in your chosen field, positively impact lives of many people, gain fame and earn respect of your peers - you have to invest your time into creating marketing assets!
11 Ways to Turnaround a Cash-Strapped Business or Practice (12 Jun 2006) There is no shortage of new business, there is only a shortage of knowledge on how to get this business. Here are a few strategies to get your business buzzing with new customers or clients.
Getting Personal – Innovative Marketing for Small Business Owners (12 Jun 2006) As far as small business marketing goes, the more innovative you can be, the better. Which is why more and more people are discovering that if they're serious about marketing their small business effectively, it's time to get personal.
The Secret to 100% Success With Your Marketing (12 Jun 2006) If you ever wondered how you can get that final increase in your marketing response... and almost guaratee your success for every dollar you spend, here's the magic strategy. It's not for beginners. This is a true secret of a marketing genious... revealed at last!
The 3 Unknown Steps of Marketing Success (12 Jun 2006) Did you know there are 3 distinct steps to creating profit generating marketing pieces? Unfortunately people don't know what they don't know about marketing... that's why they miss out on the achieving amazing results. Do you know what you don't know about marketing, so you can ask questions of experts or research to find out what you don't know? Here's 3 steps to get you started...
Beyond Repair: The Fixed-price Model (12 Jun 2006) I certainly don't think the majority of vendors who use a fixed-price model are trying to rip you off. In fact, when I started my business that's the way we worked — which is why we have such great insight into the flaws in the system. But there needs to be a transparency to the work. You need to know exactly what you're getting, how long it takes, and how much it costs. You need to know that you're only paying for time actually spent on your account. And you need to know that no risk will ever be taken with your system just to maintain your contractor's profitability. The inherent structure of fixed pricing makes this kind of transparency an impossibility. Here's why.
Effective Marketing for Small Businesses (12 Jun 2006) Every small business needs an effective marketing strategy - that goes without saying. But if marketing is new to you, it can be hard to know where to start.
Marketing With Brochures (12 Jun 2006) Whether your business is online, offline, or both having a company brochure is essential to your marketing success. A brochure acts as a tour guide for you company. Your brochure will compliment all of your marketing messages and help turn your propects into buying customers.
Marketing To Women (12 Jun 2006) Recent studies concerning the "new world of women" have been released. Some of the major findings may be surprising to you (less so if you are a woman). Today's woman is so busy, her life is full. She doesn't have enough time for herself. She certainly doesn't have a lot of time for your marketing message. So what do you need to do to reach her?
Business Cards and Business Etiquette (12 Jun 2006) A well-designed business card presented to the correct person in the correct time, maintaining proper business etiquette can be immensely useful in developing your public relation and contribute to your business growth. This article explains some important tips to get the maximum utility out of your business cards.
5 Print Ad Essentials! (12 Jun 2006) Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.
Census Data Mapping for Small Business (12 Jun 2006) When studying the demographics of an area for a business venture or expansion you need to not only understand all the data, but what it means to your individual business model. Census data and Census projection charting for MSDA's has become very accurate over the years. One company that uses ESRI's ARC Info has data, which it sells called Tiger Files (Census Blocks). This is data by 650 household areas. Census Data Mapping for Small Business
Chamber Of Commerce Meetings (12 Jun 2006) If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. Yet these same cities only have 500-1000 people in their chambers of commerce. There are many reasons for this. Some say it is a huge expense, which is somewhat short sided because you will get a good return on your chamber membership business thru additional steady and loyal customers.
Data Map Charting for Mobile Businesses (12 Jun 2006) As we study the demographic regional variations for small service businesses we see many things. Let us take a mobile auto detailing business and break down the data and look at what drives sales and growth. We must search for areas with similar demographics in any new territory whether we are putting in one unit of one single unit owner operator or many units to blanket a region.
