Marketing

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Knock, knock. Whos There? Your Target Market, Are You Listening? (12 Jun 2006)
Are you listening to your target market? This article provides ideas and suggestions on how to improve your listening skills with your target market.

One-Two-Three Punch Marketing (12 Jun 2006)
Marketing article discussing why, what, when, where and how of printed materials.

Slogans: Creating and Using Them In Life, Career and Business (12 Jun 2006)
Marketing coach, Catherine Franz, shares with you all the how-tos in creating slogans for your life, your career, and your business.

The 10 Cornerstone Principles of Marketing (12 Jun 2006)
Marketing results are only as powerful as your marketing systems. To build your marketing system you need to be able to do four things: attract, convert, leverage and retain. With these four accomplishments and the practice of the 10 Cornerstone Principles of Marketing, success will come. Here are the 10 Cornerstone Principles to Marketing Success

What Are You Fishing With? Lure, Bait and Gear (12 Jun 2006)
A 10-step exercise that will help service professionals find out who they are attracting and why they might not be attracting their ideal clients.

20 Tricks to Help Get That Envelope Opened (12 Jun 2006)
When your envelopes aren't opened, you can't make money! Before you can get an order, the recipient of your mailing package must first open the envelope. Unfortunately, many recipients of direct mail simply discard the material without opening the envelope. With the following methods, you will have a substantial reduction in the number of unopened envelopes and a pleasantly profitable increase in sales.

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to (12 Jun 2006)
The ideal Yellow Page ad provides the answers readers want to find. A great ad provides the connection between what buyers expect to learn before buying AND what your particular business offers.

How to Get the Right Clients and Avoid the Wrong Ones (12 Jun 2006)
Sometimes getting the right clients is more important than getting the most clients if you want to grow your business. Here's how.

Will Googles Gmail spell trouble for Email Marketing. (12 Jun 2006)
We wait with baited breath for the anticipated launch of Google's Gmail - a fre*e email account, capable of storing 50,000 short, text only messages. That was not a misprint. Your inbox would be a full gigabyte (1000mb's) of emails.

Do You Get Attention With Your 30-Second Introduction? (12 Jun 2006)
It's one of the most important marketing tools you can have in your toolbox. Are you prepared with a crisp, concise, and powerful statement to introduce yourself at that next networking function, or to answer the question, "what do you do?"

Want To Be A Stronger Marketer? Work Your Marketing Muscles! (12 Jun 2006)
You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? You've got to work your marketing muscles...

Five Tips to Make Your Marketing More Creative (12 Jun 2006)
Same old same old just doesn't cut it any more. To make your marketing stand out you need to get creative. Here some fun tips that will help you do just that - stand out from the crowd!

Three Ways to Put Fresh Spins on Old Marketing Concepts (12 Jun 2006)
Need a new twist on same old, same old? Check out these three techniques to jump-start your creativity and kick it into high gear.

How to Critique Your Own Yellow Page Ad (12 Jun 2006)
Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page.

7 Ways to Evaluate Your Marketing Plan (12 Jun 2006)
No matter what business you're in, your marketing should be accountable. So here's a few ways to evaluate how well you're doing.

If You Do No Other Preparation (12 Jun 2006)
You know the saying, "If you're failing to plan, you're planning to fail." Far too often we see small businesses rush in to marketing without proper planning or preparation. If you do no other preparation, I suggest you spend some time defining who your best clients are.

Two of the Biggest Hurdles (12 Jun 2006)
If we know we need to be marketing our small business consistently, then why don't we? Understand the hurdles that keep us from great marketing so we can plan to go around or over them.

Independent Professionals: What Stands Between You and Your Artist Statement? (12 Jun 2006)
How do you write about yourself, and what you do, so it compells and engages your market? Artists have this problem built into their careers with the required Artist Statement. But all professionals have the same problem with their "About Me" web page. Here are "8 Easy Steps on How To Write About Yourself" for artists and independent professionals.

Good Marketing is Like a Bad Habit (12 Jun 2006)
We often find it easy to slip into bad habits. Why? Because they make us feel good. This article gives you ideas on how you can get into good marketing habits -- and enjoy it!

Do You Really Need a Brochure? (12 Jun 2006)
Printing a brochure is often the first thing you do as a service provider. But do you really need a brochure? Is there a better way to spend your marketing budget? And if you really do need a brochure, what should you put in it, and how should you use it? This article gives you the answers.

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