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Effective Marketing (12 Jun 2006)
A short article explaining how to market your product or services:

Fundraising: How To Avoid Three Common Mistakes (12 Jun 2006)
If you want to run for cover when you think about fundraising, you're not alone. Three common mistakes can make your fundraising efforts more difficult than they have to be. By avoiding these mistakes, you will be less stressed and you will raise more money.

Ten Effective Ways to Capture Market (12 Jun 2006)
"Effective Designing of sales process leads to the optimization of sales".

Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate (12 Jun 2006)
Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is dissect, study, and emulate these methods and you invariably will become just as successful as the people who created them.

Your Elevator Speech – Have You Updated Yours Recently? (12 Jun 2006)
Do you have an elevator speech? Does it get people's attention? Do they ask you lots of questions when you tell them what you do? Every great elevator speech needs to answer these key questions...

Forward Thinkers Stay Ahead of the Curve (12 Jun 2006)
What is it like from a marketing perspective to be yesterday's news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. This article shows you 15 ways to become a forward thinker and stay in today's news.

Assumption Based Marketing Vs. Fact Based Marketing (12 Jun 2006)
One of the most common mistakes in marketing is making decisions based on assumptions rather than fact.

5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics (12 Jun 2006)
Hit a slump with your marketing? Need to heat things up? The one aspect of marketing that everyone forgets about, where there is a hot market looking for you...

The 5 Minute Marketing Plan (12 Jun 2006)
A 5 Minutes Marketing Plan? Is that Possible? It is and now you have a great outline for one!

Niches - The Path to More Profits (12 Jun 2006)
Hey, as business owners we CAN'T be all things for all customers. I mean it would be fantastic if we could, however, you just can't meet the needs and wants of everyone, you would run yourself ragged trying :o(

How To Get Celebrities To Endorse YOUR Product (12 Jun 2006)
As crazy as it may sound, you CAN get famous people to endorse your product, and this of course can have a hugely positive impact on your sales and profits. This article talks you through several tips and tricks on exactly how you can go about getting these endorsements.

Corporate Gift Tips To Wow Clients & Associates (12 Jun 2006)
Gifts are often used in business as a means to market your company, build relationships, and mend fences. Therefore, it is critical that the gift you select be appropriate and that it make a lasting, great impression. Here are just a few ways to ensure your gift-giving success:

Helping Your Prospects Overcome “Buying Fears” By Using Testimonials (12 Jun 2006)
How to use testimonials to establish credibility in your advertsing and marketing materials...

Seven Common Marketing Problems Solved by Marketing Operations (12 Jun 2006)
Corporate marketing groups - especially bandwidth-challenged small-to-midsized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Many times, this kind of tactical knee jerking ends up leaving many promising companies in the dust, or at least handicapped at the starting gate. To address this issue, Marketing Operations has emerged as an important discipline for improving performance and measuring ROI. Admired technology companies (like Intel, IBM and Amazon) have refined and fine-tuned their marketing organization with an operational focus, and SMBs can benefit from their experience...

7 Tips to Grab New Clients (12 Jun 2006)
Entice new clients with these 7 power tips.

Create A Business Card That Sells and is Effective (12 Jun 2006)
Why do you business need a business card? Business card is a powerful piece of card handed out to your clients or given to you by someone which has all that information in such a small space. Business cards are an important part of any business and that gives a first impression of your business to anyone. So customize the card in such a way to make a good impression about it to others.

The Key to Success (12 Jun 2006)
Even when you say what you think the customer needs to hear to do business with you..it doesn't happen. What is the problem and how can you deal with it? Good communication is about a flow of information and listening on both sides, not one way "telling".

Are You Guilty Of Interruption Marketing? (12 Jun 2006)
Is it costing you business?

Contrarian Marketing at Benettons (12 Jun 2006)
A contrarian positioning strategy, one that might offend some potential customers while increasing the loyalty of others, presents a high-risk, and possibly high-reward, option for marketers.

Service Marketing - A Relationship Building Approach (12 Jun 2006)
Here is an attempt to bring out some of the do's and dont's of any marketing activity. In today's run-up to become a successful market leader of any product or service, how service marketing helps build the business and the relationship you can establish over a longer period of time.

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