Market Yourself as the Expert (12 Jun 2006) As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.
20 Power Marketing Tips (12 Jun 2006) Use this powerful yet simple checklist of 20 hard hitting marketing tips.
You Cannot - Not Market (12 Jun 2006) Everything you do - or don't do sends a message and marketing is about sending messages. You can market well or you can market poorly, but you cannot - not market!
The Path To Your Prospects Wallet Begins At His Heart (12 Jun 2006) You want your prospect to make the decision to buy your product or service. So you show him what you have to offer in your sales letter, web page, ad or commercial. You lay out the facts, and he comes to a rational decision based on them. Right? Wrong...
Beyond Fear And Greed: Emotions That Sell (12 Jun 2006) Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn't there more to life than those two emotions?
What Does Your Business Card Say About You? - Making A Great First Impression! (12 Jun 2006) Having a stand-out business card is no longer just a nice to have...It's a necessity! Getting your business card to stand out is critical to getting new business. Take a look in your wallet and see how many business cards you keep (not your own)? I'd bet 1, maybe 2. Why? Read on for more!
Testimonials - FREE Quality Advertising FOR YOU! (12 Jun 2006) How do you get to have YOUR business address on as many high quality sites and other people's brochures and catalogues - and for FREE?
Universal Principals That Guide Business Growth (12 Jun 2006) Universal principals are those "self-evident" truths that have guided brilliant minds and withstood the test of time. Today, however, most of us forget to apply them consistently.
Marketing to the Affluent - with Wine (12 Jun 2006) With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client diner. Wine can be used more creatively and productively to connect to this target audience.
Find the Goldmine Within Your Business (12 Jun 2006) You probably already have some great customers, probably not as many as you would like though. So how do you go about finding more of the kind of customers that make opening your doors worthwhile every day?
Standing Above The Crowd (12 Jun 2006) ways to separate yourself from the other companies who sell the same...
Your Ultimate Competitive Advantage (12 Jun 2006) To ensure your success in business you must have a competitive advantage. One of the best competitive advantages you can ever have is to offer a strong guarantee. A guarantee is a powerful marketing tool that will help you spread quality throughout your business and enable you to outdistance your competitors.
Small Business Marketing; Abstract Philosophical Discussion (12 Jun 2006) Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. The Internet also works this way to serve the most good thru networks, portals and referral links; of course the Internet could work better, but all in all we are well served by using such systems and we are most hurt when those systems are used against us.
An Internet Marketing Strategy that Works (12 Jun 2006) These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large.
Plant a Seed and Watch Your Business Grow (12 Jun 2006) Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services.
The A-Z of Exhibiting Overseas (12 Jun 2006) Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for mul...
Making a Hit with Your Marketing Campaign (12 Jun 2006) Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it i...
5 Tips to Help You Identify WHO To Market To (12 Jun 2006) If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. But for many small business owners, narrowing their focus to one primary group of people can be a challenging task. Here are 5 tips to make the task easier.
