Buying vs. Renting Your Next Trade Show Exhibit (12 Jun 2006) Are you thinking about purchasing a display, but not sure about the investment? Renting may be the best option. Good justifications can be made for both renting and purchasing a trade show exhibit. This sometimes stressful decision depends on the nature of your trade show program, marketing goals, and budget.
How To Increase The Value Of Your Teleseminar With Visual Aids And Other Support Material (12 Jun 2006) Learn how to dramatically increase the value of your teleseminars by adding visual aids and other supporting material. Lists and supporting material create involvement, make your topic easier to explain, and allow you to offer a "leave behind" with links back your web site(s) making your teleseminar viral.
Packaging Myths And Realities About Women Older Than 50 (12 Jun 2006) I am always amazed when I see marketers advertising new products. From products touting various skin creams and anti-aging creams to the latest and greatest weight management program, the campaigns are larger than life. When will they understand that I want to look good for MY age and not the age I was 20 years ago?
Small Business Marketing Help #1: The Diary An Angry Ad-Man (12 Jun 2006) This week something unbelievable happened. Monday was the first day of a brand new radio campaign for a brand new client. I won't name the client, the station, or even the market this happened in. Read This Now!!!
Small Business Marketing: A Marketing Funnel Should Be Part of Your Recipe for Success (12 Jun 2006) What if there were a way you could always be assured you'd have a steady stream of prospects coming into your business? Well there is. By incorporating a marketing funnel into the way you do business and market your products and services, you can just about guarantee your business' long-term success. Here's how...
Marketing Advice: Seven Powerful Tips (12 Jun 2006) Have you ever wondered how to make marketing eaiser? Are you
ready to switch from working harder to working smarter?
These seven powerful tips, (divided into 7 articles) are designed to streamline your marketing.
Affluent Turn Cautious in Outlook for Personal Spending and the Economy (12 Jun 2006) The wealthiest 10% of US households are NOT immune to the factors leading to record declines in the September and October Consumer Confidence Surveys of The Conference Board and The University of Michigan.In a recently released survey by The American Affluence Research Center,the wealthy indicate plans to reduce spending and expectations of weaker economic conditions over the next 12 months.
Sound Marketing Advice: Be Careful Not To “We” All Over Yourself (12 Jun 2006) When you "We" all over yourself, you risk losing potential loyal customers and your business will soon start to stink. "We-ing" is an unattractive and egocentric attitude that most small business owners don't have a clue they are doing. As you market, take the focus off your business and place it directly on your prospect and customers.
How To Make Your Web Site Work For You (12 Jun 2006) You have a web site. You know you're not happy with it but don't know what to do about it. Sound familiar? Then you are one of many businesses, both large and small, who are disappointed with their web site. This article highlights some of the key things you need to do to identify and tackle your problems.
What You Must Do for One Whole Day, Every Week for Your Business (12 Jun 2006) Do you experience periods of feast or famine in your business? Do you only think about marketing when you realize you are running low on clients? Do you have some steady clients but you'd love to have more? Or are you still struggling to barely reach your key business goals? If any of these situations describe you, and you are serious about making some changes, I have an idea for you.
Small Business Marketing Plans Are Bad For Business (12 Jun 2006) If you are a small business owner or independent sales professional and you are working on, thinking about or reading about creating a marketing plan - STOP!!
Small Business Marketing Tip #6: How To Build Your Image For FREE (12 Jun 2006) Here's a must read article for any small business owner who is thinking about building their brand or image. This article will save you tons of time and dollars. If you got brand on the brain you need to read this now!
Marketing Magic: Are You Sharpening Your Saw? (12 Jun 2006) Have you ever been concerned that being successful means you
have to live an unbalanced life? This article shows practicing
self care and self maintenance allows you to live a balanced
life and increase your personal production capacity at the
same time.
Forget Conventional Marketing - Embrace the Web! (12 Jun 2006) Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to th...
Fundamental Strategic Marketing Mistakes to Avoid (12 Jun 2006) This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in th...
Five New 5 Ps! (12 Jun 2006) NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with. Here I'm NOT referring to Product, Price, Place, Promotion and Package! But I'm talking about the FR...
Maximum Marketing - Minimum Budget (12 Jun 2006) Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a pr...
