Ready, Aim, Fire...Oops...Wheres The Target? (12 Jun 2006) Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales. Let me...
Itchin For Some Nichin (12 Jun 2006) The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . . Nam...
Do You Know Where Your Marketing Dollars Are Going? (12 Jun 2006) Learn how to easily and simply track your marketing dollars. Stop throwing away your hard earned money. Discover which of your advertising campaigns are paying off and which are not.
Are Your Prospects Walking Out on You? (12 Jun 2006) Ever wonder how your prospects will react to a new direct response piece or campaign? Will the copy resonate with them? Will they feel compelled to act quickly? Or will the piece just end up in the recycling bin or "Delete" folder? Not only are these common concerns -- they're also very legitimate. If you fail to look at the copy from a prospect's point of view, you're taking unnecessary risks. Possibly even wasting precious marketing dollars.
Where Are Your Leads Coming From? (12 Jun 2006) Every lead has a "source" -- something that drove that individual to contact your company. Whether it is a clear, obvious reason, or a combination of reasons, if you fail to properly classify the inquiry's source, you will invariably end up with flawed data. And flawed data can lead to poor marketing decisions. Here's a simple, proven lead classification system you can use to eliminate this problem.
Marketing Tips - Ten Quick Marketing Actions (12 Jun 2006) Do you have trouble getting to your marketing activities? Are you so busy that there never seems as though there is enough time? Do you just procrastinate because the task seems so daunting? Here is a list of 10 ideas that don't take much time and can yield big results.
Non-Profit Success Requires Ongoing Marketing (12 Jun 2006) In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Non-profits should define their intended audiences, target their messages to these groups, and outline strategic plans that will best use limited resources to meet organizational goals and objectives.
Marketing On The Cheap: Speak Out! (12 Jun 2006) No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say. So say it to as many people as possible, and don't wait for them to come to you. You need to go to them. Take your business, your product and yourself, either directly or indirectly, out of the office or store and onto the local speakers' circuit. Don't have one in your area? Think again.
Bedroom Marketing (12 Jun 2006) Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same principles to Internet marketing.
Lead Generation: What Is It worth? (12 Jun 2006) Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they want to stay alive. They must do more - much more - than create a buzz, or have a well-known brand. Just read the papers: the stock and balance sheets of brand names have plummeted faster, in some cases, than the unknown companies.
Marketing Miracles - Do They Just Happen? (12 Jun 2006) A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on.
Overview on Qualitative Data Collection Techniques in International Marketing Research (12 Jun 2006) When thinking of market research, surveys are most likely the first technique that comes to one's mind. However, surveys are a quantitative research and, in order to understand customer behavior and the social and cultural context in which our business will operate, we will need to perform some qualitative research as well.
Motivating Shoppers with Online Coupons (Part 2 of 2) (12 Jun 2006) In part 1 we discussed the benefits of using online coupons to motivate buyers in your marketing efforts. Now we'll talk about the additional benefits of creating special coupon landing pages and utilizing affiliates to promote your sales.
Why Market Research Will Help Your Business (12 Jun 2006) You don't have to hire big expensive market research firms. It's easy to gather and evaluate information on your own, with no cost.
Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back (12 Jun 2006) Have you ever had one of those days or weeks where you struggled to get things done? Or worse yet, struggled and didn't get anything done? Or maybe it just FELT LIKE you didn't accomplish anything? In Big Ticket Marketing, you don't have the luxury of letting that happen very often. This article explains a very simple step you can ALWAYS take to get back on track with your Big Ticket Marketing efforts even if it feels like you are stuck or getting nothing done.
High Response Marketing With Low-Cost Postcards (12 Jun 2006) Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you won't spend a lot of time or money ...if you apply these four little-known postcard marketing secrets.
