How to Use Your Newsletter to Research Your Market (12 Jun 2006) Your newsletter need not be just a medium to promote your goods and services or establish your expertise. Whether you're a business person thinking about new products or a professional wondering why you're clients aren't calling on you more often, your newsletter could serve as the ideal tool to find out what you need to know.
Systems - Marketing Your Business Successfully (12 Jun 2006) Business Systems that work for anyone, are a fundamental necessity for any networking venture. While most people rely upon their own company business system or plan for success, there is always a dif...
Did You Know Your Mind-Set IS Your Problem? (12 Jun 2006) How To Save Yourself From The Pits of Marketing Cyber Hell! "Your Mind-Set IS Your Problem!" Did you know that the one major thing that stands between You and Success is Your Mind Set? Yes it is true...
Have You Sold Your Internal Customers? (12 Jun 2006) You can make the sale. You know your core message. You know your target market inside out, right? But if you have even one employee than you've got another sales job to do. Everyone in your organizat...
5 Ways To Entice Your Parallel Market to Trade Links (12 Jun 2006) Lots of people get confounded when attempting to exchange links, you're not alone. The people who have the spot you want are competitors. The people who don't aren't worth exchanging links with. What...
Five Cheap Tricks for Promoting Your Business (12 Jun 2006) If you're like me, you're always looking for ways to promote your business — without spending a ton of money. Well, you're in luck. This article lists five of my top 10 favorite ideas for promoting y...
Selling To Your Affiliates (12 Jun 2006) Involved in an affiliate program? Not doing very well in marketing your products. Try selling to possibly your best customer. Your own affiliates.
Chill Out With A Summer Time Marketing Plan (12 Jun 2006) Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean u...
Marketing The Real You (12 Jun 2006) I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often ...
The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility (12 Jun 2006) In today's competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual and creative marketing strategies which will...
10 Beer Budget Event Marketing Tips (12 Jun 2006) Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment. Event Marketing Tactic #1 -- Is the ...
The Building Blocks to Effective Marketing (12 Jun 2006) The Building Blocks to Successful Marketing It's More than Sales and Advertising By Julie Chance Whether you're a Fortune 500 company or a one person shop, to be successful, you must have a marketing...
Top 3 Reasons Why Your Headlines Fail (12 Jun 2006) Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. If your headline fails to perform its' function of getting the reader to read further into your copy, then the headline is fully responsible for the failure of the ad or sales letter. Here are three top reasons headlines fail.
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write? (12 Jun 2006) Writing good headlines is a skill that can be learned and
mastered if you are willing to put the time into studying
good proven moneymaking headlines. Here are some tips on
where to get good headline ideas to serve as models.
Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good? (12 Jun 2006) Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Have you fallen into that trap?
Use a Guarantee In Your Headline To Increase Trust (12 Jun 2006) Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Think about your product or service, do you have a unique selling proposition (USP) that would make a great headline? Can you guarantee it? If you do, try a test by putting a guarantee in your headline and see if your desired results don't increase.
PowerPositioning: WillYouAcceptThisRose.com (12 Jun 2006) Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to orde...
Marketing Plans: Who Needs em? (12 Jun 2006) Do small business owners really need to worry about creating a marketing plan for their business? As long as they are consistently marketing their business, isn't that really enough? Maybe or maybe not. This article takes a look at this sometimes controversial topic.
