Marketing

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Who are Those People Youre Selling To? (12 Jun 2006)
Selling technology products and services is different from selling in other sectors. Technology copywriter David Rosam explains about the people you're targeting and what interests them...

Psychology of Setting Prices (12 Jun 2006)
How to set prices that make consumers buy...

Design Does Matter (12 Jun 2006)
The idea that good design can improve how people perceive your business has long been a part of a designer's sales tools. Last year The Design Council released the results of a groundbreaking study on the link between the use of design and financial performance. Using design throughout your business ultimately boosts the bottom line by helping you create better products and services that compete on value rather than price.

Is Most Marketing by Small Businesses KILLING THEM? (12 Jun 2006)
Sending out 5000 direct mailing items would be a very big deal for most small businesses (printing costs, distribution costs...). 10,000 would probably be too expensive on any grounds. So a response of maybe under 10 people -- not SALES, just a response of any kind -- isn't going to make you feel good. Marketing is a big numbers game, and getting ever more so.

Marketing is More Than a Token Process (12 Jun 2006)
Understand the power of turning ideas into action in your personal and professional success.

Fundraisers - How to Raise Twice the Money With Half the Sweat (12 Jun 2006)
If your members, parents or donors wear clothes, watch t.v. or read books you have the beginning ingredients to a sweet recipe for a great year-round fundraiser.

What The Heck Is An Eponym, And What Does It Mean For Your Brand? (12 Jun 2006)
Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it.

What Is Better Than FREE? (12 Jun 2006)
Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be better than FREE?

Give It Away Now - The More You Share, the More You Sell! (12 Jun 2006)
Give away your knowledge, and you'll make money. How does this work? Read on for my thoughts and ideas on how to make this work for you!

The Most Powerful Marketing Strategy Available To Small Businesses (12 Jun 2006)
Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that.

The Five Most Common Joint Venture Marketing Mistakes To Avoid (12 Jun 2006)
Doing joint ventures has many benefits, but there are also many mistakes that can be made. These mistakes can be costly, not only in revenue, but in credibility with your client base.

Boost Profits: Market to the Gay Community (12 Jun 2006)
Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is sti...

Two Steps to Improving Your Marketing Success (12 Jun 2006)
Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's n...

Building Credibility for Your Business (12 Jun 2006)
Business to business relationships are built on trust. Here is a quick assessment to see how well you are doing with your suppliers, customers, and strategic partners.

Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing (12 Jun 2006)
What is database marketing?

Increase Your Profits Through Customer Loyalty (12 Jun 2006)
Marketing to existing customers can be up to 15 times cheaper than attracting new ones. Discover the secrets to achieving and maintaining customer loyalty and increasing your profits.

Good Vibes/ Bad Vibes (12 Jun 2006)
Have you ever walked into a store or business and felt uncomfortable there for no apparent reason? Have you ever walked into a store all happy and left quite frustrated? Have you ever wished your hou...

Make Your Prospects Say Yes! (12 Jun 2006)
6 Secrets to Stellar Sales Presentations Every sale is won or lost in the presentation. Regardless of product, industry, or market every sale has the same basic components: A prospect who wants a pro...

How To Start A Mail Order Business (12 Jun 2006)
The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you sen...

The Top Seven Marketing Mistakes (12 Jun 2006)
In my view, nearly all government statistics about reasons for business failures are nonsense. Undercapitalization, inexperience, or poor management are usually blamed for all business disasters. Of ...

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