Marketing

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Marketing From Both Sides Of The Ball (12 Jun 2006)
A Look at Marketing from the Offensive and Defensive Perspective

Unleash the Power of Post Cards (12 Jun 2006)
Unleash the power of image markeing in your direct mail campaign. Increase sales and referrals. Watch your business skyrocket with image postcards.

Features vs. Benefits vs. End Results (12 Jun 2006)
What happens after customers buy your product or service? Getting your customers to look at the end results of their actions can be an extremely powerful persuasion tool that you'll want to incorporate into your copy.

For Market Breakthroughs, Put Timing on Your Side (12 Jun 2006)
In today' s marketplace, the pressure for immediate bottom-line results forces many companies to give knee-jerk reactions to economic fluctuations. While this management style may produce some immediate short-term gains, it is self-sabotaging because it handicaps the development of creative inspiration, which is the cornerstone of long-term marketability. Successful enterprise building requires seven key elements.

How To Get Business With Your Business Card? (12 Jun 2006)
So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question.

2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around (12 Jun 2006)
Do You want more customers? Ones who really want what you are selling? Sure you do. Do you want to have a flood of them and not have to pay a cent? Here's how to get them, weather you have an online or bricks n' mortar business.

Beyond the Booth (12 Jun 2006)
Tradeshows are an effective vehicle to market your products or services. Using them to build your sales and profitability is an effective strategy. Possibly some of the following suggestions may help you enhance your current tradeshow efforts.

How to Use Flyers to Increase Your Business (12 Jun 2006)
Direct Mail may seem costly, if you do it right, then you will gain more business. Read this article to discover some tips and tricks on using flyers effectively.

Boost Your Emotional Marketing Potential (12 Jun 2006)
Why do people buy your product? Consumers--whether they realize it or not--use up to six categories of emotional criteria when they decide to purchase your product. If you focus only on rational behavior, then you choose to ignore enormously powerful emotional forces that ultimately make your customer's final decision.

Getting more clients: Release the struggle and start attracting (12 Jun 2006)
Have you ever felt like getting more clients was a struggle? This articles describes the "key ingredient" that makes all the difference.

Creating a Knock-Your-Socks-Off Prospect Package (12 Jun 2006)
Before planning a direct mail campaign, it's important to take some time and carefully put together your sales material. This is what I refer to as your Prospect Package. Depending on the sales situation, your Prospect Package may be built with several different components.

How To (Legally) Spy On Your Competition! (12 Jun 2006)
Today I'm going to be showing you a 100% legal way you can spy on your competition, and why, if you're not doing this, you're really missing the boat on some potentially ground-breaking earth-shattering marketing ideas.

How To Get To The Point In Your Sales Copy (12 Jun 2006)
Yesterday I was going through a 7-Step Sales Copy Overhaul with a client of mine - www.KingOfCopy.com/salescopyreview - and he was having a bit of a problem "describing" what he was selling.

The 7 Myths of Marketing a Service Business (12 Jun 2006)
Many service business owners have misconceptions about what marketing is and what it does. In this article I debunk 7 of the most popular marketing myths that are causing service business owners to have ineffective marketing which results in missed opportunities, lost sales and lowered profits.

Capture Clients With Words That Hook And Graphics That Kick! (12 Jun 2006)
Take these 5 design/marketing tips to heart. Using them consistently will save you time in the long run and attract more customers.

Small Business Marketing Secret #1: The Most Important Word In Advertising (12 Jun 2006)
If your camera is pointed at you it's backwards and you're wasting film and ad dollars (not to mention those hard to find flash cubes).

Small Business Marketing Tip #1: A Personal Story About Exceeding Expections (12 Jun 2006)
In Florida, home pest control really is a pre-requisite. When I first bought my home it was a few years old. After living here for a few months, I received a call from...

Small Business Marketing Secret #6: A Bucket of Hot Dogs and a Squirt of Word-of-Mouth Advertising (12 Jun 2006)
This article will discuss a few ways to control and harness the most powerful form of advertising - for free but to read it you'll need a bucket of hot dogs. Go get the hot dogs then come back are read the article.

Small Business Marketing Secret #6.5: How To Be Scendsational, Get Noticed, And Become Famous (12 Jun 2006)
Everybody loves a bonus, a free prize. When we finished writing the 6 Secrets of Successful Advertising, we felt it needed just that - a little extra, like the temporary tattoo found in a box of kid's cereal.

Small Business Marketing Secret #3: What You Should Have Learned In Science Class (12 Jun 2006)
Have you spent money on advertising and afterwards you wonder if it was effective. It's tough to know right? You should have learned how to avoid this in science class. Read this article and we'll tell you how.

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