Getting The Big Picture Series: Part 2-Whats Beneath The Surface? (12 Jun 2006) When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure "What's Beneath The Surface". Sometimes they find pure gold, si...
Michael Jackson, Classic Marketing Blunders And Your Wallet! (12 Jun 2006) You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene...
The Process of Change in Marketing Approaches (12 Jun 2006) In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the ne...
Send Postcards To Save Money and Cut Through E-mail Clutter (12 Jun 2006) Use your computer to send personalized color postcards in quantities of 1 to 1,000. Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and add...
Stretch Your Marketing Reach (12 Jun 2006) One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine. You can provide valuable content to your customers and potential customers...
Marketing as a Spiritual Practice II: Unearthing Your Potential (12 Jun 2006) Marketing as we know it is over. Done. Finito. People the world over are bored and spammed to the brink of tears. But there is good news: There's a better way to connect with precisely those you wis...
The Truth About The Fallacy Of 7 (12 Jun 2006) Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and pu...
The Most Powerful Marketing Weapon Ever Invented (12 Jun 2006) It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those ...
Walking Talking Advertisements (12 Jun 2006) So you've made a sale. Great! Now what? You're not just going to sell your new customer a product and let them walk away, are you? Not when you're marketing on tight budget! You now have to use the...
Make More Money with Marketing Metrics (12 Jun 2006) Do you measure the results of your marketing tactics? You should. Knowing which marketing endeavors pay dividends will save you time, money and effort by allowing you to focus your marketing budget on tactics that work. Learn how to measure the effect of your marketing efforts to make more money.
Business Marketing Strategy (12 Jun 2006) The term business marketing strategy might sound like it is esoteric or stratospheric, so let's take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan. What is it and who needs one?
Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results (12 Jun 2006) Prevention marketing can provide a quick resolve. Albeit a "new concept" by definition - Prevention Marketing allows business owners to consult with Marketing Experts who have "been there & done that" time and time again. These Marketers have made the mistakes that they advise others not to or they have helped countless clients bounce back from their mistakes (and learn just the same). They are also very connected to those who work in the trenches (if they don't do it themselves) and they do regular research on new and innovative solutions to age old and up-coming marketing strategies.
Business Card Design - How to Stand out and Get Noticed (12 Jun 2006) One of the most powerful, yet over looked weapons in your
marketing arsenal is your business card. If designed properly
this little 3 x 2.5 piece of paper will not only let people know
how to contact you it will also tell them why they should
contact you. In order to be effective and get you more business
your Business card must stand out, and get noticed.
Educating Your Customers (12 Jun 2006) One of the biggest marketing mistakes businesses make today is failing to educate their customers and prospects about the unique advantages that are being offered to them. Education is a powerful marketing technique. When you educate your prospects and customers you will see your profits soar
Market Your Identity (12 Jun 2006) Who you are and what you do is the basis for all your marketing. Having your prospects and customers know who you are and remember what you do is the ultimate marketing tool. You identity must be your primary marketing message, it is what you want people to remember and know your business as.
Why Referral Business Is So Valuable (12 Jun 2006) With so much money invested on innefective advertising, it's time to look at some good old fashioned ways of generating new business. One tried and tested way is by referral.
