Marketing and Advertising Techniques of Super Bowl Advertisers (12 Jun 2006) While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere.
Create Your Own Rumors (12 Jun 2006) Article is an excerpt from "Business Secrets Men Don't Tell Women" revealing how women and men view self-employment differently!
The Top 10 Marketing Tools to Grow Your Business in 2004 (12 Jun 2006) Looking to grow your business? Make sure you have these marketing tools in place: #10 A powerful tagline In 10 words or less, a good tagline reinforces a company's reason for being. And smaller comp...
Whats Your Marketing Attitude? (12 Jun 2006) Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I ...
Mobile Marketing a New Age Strategy (12 Jun 2006) More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively...
Everybody Loves Raymond....You Should Too! (12 Jun 2006) Popular TV Series Provides a Powerful Marketing Lesson Small Business owners spend a great deal of mental effort and time trying to dream up the next big marketing idea for their business. I'm all fo...
The Added Effectiveness of Promotional Products in Your Marketing Plan (12 Jun 2006) Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping ...
Are You Ready To Research Your Market? (12 Jun 2006) Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release wha...
Free Marketing Tips (12 Jun 2006) Dumb Excuse #1 "I'm not sure I want to invest any money in my internet business right now." Yes, it's sad to say but I hear this one from time to time. Let me be very frank with you. If you've alread...
Five Tips for Trade Show Success on a Small Budget (12 Jun 2006) No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inex...
Creating Great Charts for Persuasive Trade Show Presentations (12 Jun 2006) A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of ...
Build Relationships (12 Jun 2006) Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet sim...
Guerilla Marketing Lesson 2: Why Do People Call Me? (12 Jun 2006) Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, ...
Tooting Your Own Horn (12 Jun 2006) "If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous Every day in your business, something happens th...
SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield? (12 Jun 2006) Imagine having at your disposal a means to immediately inform house buyers that you have just the property they are looking for. Potential buyers have given their details and their preferences - imag...
How to Brief a Marketing Agency (12 Jun 2006) A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customer...
Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them (12 Jun 2006) The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that ...
Top 9 Strategies To Attract More Clients Now (12 Jun 2006) 1. Advertise in trade journals, ezines, and web sites that cater to your ideal client. One secret for gaining substantial increase in sales is to communicate where your clients who buy the most of w...
Growing Your Brand Assets (12 Jun 2006) Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong. Brand issues are import...
