Marketing

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Positioning For Success (12 Jun 2006)
According to military historian David Chandler the campaigns of Napoleon Bonaparte consistently rose above the expected. For more than 20 years Napoleon showed genius and skill as a general on the fi...

Writing To Overpower Your Competition (12 Jun 2006)
Once you understand that your customers always have other options, you have a greater advantage when it comes to copywriting. You can recognize the full range of companies/products/services your customers have before them and can position yourself as the only logical choice.

Winning At Business With Your Marketing Game Plan (12 Jun 2006)
To be successful in marketing your business you need more than just a collection of marketing tactics, you need a strategy and a game plan.

What Does Marketing Mean? (12 Jun 2006)
You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.

Writing A Marketing Strategy (12 Jun 2006)
It is my belief that if anyone is to suceed in any type of business then the business needs to be marketed to it's target consumers in an effective manner. In order to do this effectively rather than in an ad hoc, probably expensive, manner I propose the construction of a marketing plan. This is something you can do yourself quite simply, but it will need some time for research and thought if it is to be worthwhile and achieve results.

Attract Your Dream Customer (12 Jun 2006)
You can develop specific strategies that will attract your DREAM customers. The key is to absolutely know what sets you apart and to make a DIFFERENCE for your customers.

Who Is Your Market and Where Are They? (12 Jun 2006)
An important part of planning your business is to know who will use your products/services.

There’s More to Marketing ROI (return on investment) Than Meets the Eye (12 Jun 2006)
All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible." This is wrong think. Obviously you need to keep track of response from each marketing campaign you do so that you can weed out unsuccessful campaigns and strengthen successful ones.

Postcard Marketing Done Right (12 Jun 2006)
For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new sales - this is one of the key small business marketing strategies.

Postcards – Picture Perfect Promotion (12 Jun 2006)
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated - read on and you'll discover what it is.

Starting Small Business Promotional Campaigns (12 Jun 2006)
So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right? How are you going to go about getting your public to know you even exist?

What the Heck is a Campaign and Why Do I Need to Do One? (12 Jun 2006)

Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials (12 Jun 2006)
A fun-reading article about simple ways and strategies for letters, post cards, newsletters, testimonials, referrals. Originally written for the insurance industry, but applies to almost industry.

Sponsorship: A Key to Powerful Marketing (12 Jun 2006)
Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.

Promotional Products (12 Jun 2006)
As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public.

Developing a Contact List- Part One (12 Jun 2006)
One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and marketing your company. As you write your business plan, it is helpful to make this list to start to develop an idea of who your customer base will be.

15-Minute Marketing: Lots of Results in Little Time (12 Jun 2006)
Do you think you don't have enough time to market? Here's a solution that can help you get started on marketing, or any other task you've been putting off.

Making Networking Work (12 Jun 2006)
Networking is still one of the best ways to get new customers, and maintain relationships with existing customers. But you have to do it effectively.

Every Days a Holiday! (12 Jun 2006)
Creating a holiday is a great way to get attention. You may get interviewed on television or radio, or information about you and your holiday may appear in newspapers and magazines and on web sites. I have appeared on radio from coast to coast to talk about my holidays, such as "Get Paid to Shop Week," "Take Charge of Change Week," and "Someday."

The Biggest Needle In The Haystack (12 Jun 2006)
Fun article about the simple but complex advantages of theme based websites that are content rich, and search engine friendly.

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