Pricing Strategies in Marketing (12 Jun 2006) Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit. The article takes a look at several pricing strategies and how the Internet has changed pricing.
Encouraging Contact (12 Jun 2006) Many promoters pull out all the stops to fill a venue but then miss the opportunity to maintain contact. With a little bit of effort and minimal costs it doesn't have to be that way.
Market Research – How Good is the Data? (12 Jun 2006) There are many research companies conducting research with the help of the general public. Paid for completing surveys is now big business but how good is the data?
Second Dose Of Marketing Vitamins (12 Jun 2006) Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart. Here are 16 ideas to push you into high gear.
Marketings Nuclear Weapon (12 Jun 2006) Three seconds. That's what you have to convey your message. Creativity is the strategic weapon that allows us to capture those few precious moments of attention from busy consumers in our increasingly competitive, time-crunched environment.
Effective Lead Generation (12 Jun 2006) Define Your Target Market, Identify Problems and Desires, Start Where Your Prospects Currently Are, Talk Directly to Your Ideal Prospects...
Why Target the Matures (12 Jun 2006) Financial security issues are often unfamiliar even to the savviest Matures, and the choices they must make can be confusing. With so much at stake inaction or indecision can be expensive. As with any client of any age, the real questions about achieving financial security are not if they should do this type of planning or which tools and techniques are best, but how much can they do, and how soon can they begin?
Marketing is More Than Advertising (12 Jun 2006) Marketing is a business process about which much is written, however is often not completely understood. Many think that "marketing" and "advertising" are interchange-able words. This is not the case. Marketing is really a complete, integrated approach to doing business.
Your Marketing Plan - Prerequisite to Success (12 Jun 2006) Marketing is a vital aspect of a business' operations. It has been said that, "Nothing happens in business until a sale is made". Marketing is about how sales are made and marketing planning is about being proactive in determining
how sales are to be made. Developing a marketing plan is the tool businesses use to overcome weaknesses in competitiveness and to increase sales.
Do You Make These 5 Common Marketing Mistakes? (12 Jun 2006) The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing (or promotion) is all about combating that dreaded 'nothingness'. The question is... are you doing it right?
Baby Boomers - Marketing to the Me Generation (12 Jun 2006) As writer, Don Taylor, observes: "To market to the Boomer generation, you'll need to understand their motivations and buying habits. The demographics of this group are interesting, but it's the psychographics (the study of lifestyles and behavior) that may help you grow your business."
Why Market to Generation X? (12 Jun 2006) Generation X understands it is living in a world of uncertainty where neither the government nor private employers offer lifetime financial security. This is, however, the next generation of responsible adults, bright young people with families to protect and educate...and nearly 40 years until retirement. Most Gen-Xers don't have a lot of money now, but with time on their side, there's so much they can do...
Off the Shelf Small Business Mapping Software (12 Jun 2006) All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles.
Off The Shelf Software for Making Business Lists (12 Jun 2006) Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business. You can see what is in your marketing area and target those business customers which could be potential clients. You can also use it to make a list of all those companies which might be competitors of your.
Digital Printing vs. Press Printing — A Comparison Guide (12 Jun 2006) When it comes time to print your brand identity materials, there's one overarching question for you to consider — whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, some of which are outlined below.
Color Part 1: Accuracy (12 Jun 2006) Color is one of the most difficult parts of a design to show accurately to a client. Color perception can be affected by many factors, including...
Color Part 2: Formats and Systems (12 Jun 2006) There are several color formats and systems available for mixing and specifying colors. Here, we explain three of the most common systems: RGB, CMYK, and Pantone colors...
Ten Deadly Proposal Preparation Pitfalls (12 Jun 2006) Let's face it, the name "proposal" is a great misnomer, but since many businesspeople take it literally, they often paint themselves into a corner of chasing buyers, many of whom requested the proposal to collect idea for in-house implementation. Yes, it is a scumbag approach to drag honest folks arounf by their noses, but apparently there are many scumbags who practise this dishonest technique knowingly, and some innocent folks who believe this is normal and have fallen into the trap.
Mobile Auto Detailers and Newspaper Companies as Clientele (12 Jun 2006) If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers. They do everything in house to save costs.
