Motivate Your Market Force (12 Jun 2006) Motivation and simplicity: these are marketing tools you can use to win in the marketplace.
Great Marketing is Like Making a Great Movie (12 Jun 2006) Director and Marketing Pro reveals the secrets film directors use to capture an audience's attention (marketshare), stand out from the competition (positioning) and other oscar-winning tips for success for business owners or entrepreneurs. Includes list of marketing tools under $20.
Alarming Marketing Trend (12 Jun 2006) One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we...
Prepare Your Communications For Growth (12 Jun 2006) As the American economy emerges from recession, many businesses are now reexamining their marketing materials and realizing that their communications are outdated, ill-prepared for the return of a ro...
Tie-In With Others To Maximize Your Business Leverage (12 Jun 2006) Many businesses today fall behind because they fail to use all the leverage that is available to them. Leverage simply means being able to do more with less. One of the best and yet overlooked forms of leverage is tie-ins with others.
3 Ways to Gain and KEEP Customers Using Postcards (12 Jun 2006) In today's competitive market place, savvy business executives must always be looking for cost effective ways to gain and keep customers. Here are three practical tips draw customers to your business over and over again.
Does The Market Really Want It? (12 Jun 2006) Why do the majority of businesses and new products fail in within their first year? The answer is simple. Lack of market research. You may think you have the greatest idea, product or service but unless people want it, you won't succeed. Find out how to make sure you have a winning idea.
Deceptive Marketing and Procrastination (12 Jun 2006) Procrastination is every marketers worst nightmare. Procrastination is when your customers,
downline or other prospects sit on the fence before making a
decision. Dective Marketing is like promoting a chocolate bar in a child's hand as it always looks larger, until
you buy one and it is gone in two or three quick bites.
Marketing the Government for Profit (12 Jun 2006) Steps and tips on marketing your business to the government. Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year. Part of that can be yours if yo...
Image is Key to Your Marketing Success (12 Jun 2006) In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to ...
Peddling Your Own Wagon Through Local Exposure (12 Jun 2006) In my e-book "Articles That Sell", I've shared the secret of marketing your business on the Internet. If you've been active in your efforts, you've been writing and publishing free reprint articles. ...
How Do You Know Your Clients Cant Pay More? (12 Jun 2006) "My clients can't afford higher rates." When more than 330 business owners and self-employed professionals checked off reasons why their income was not going through the roof, this statement was chosen more often than any other.
Dont Use Yourself as Your Pricing Yardstick (12 Jun 2006) "I wouldn't pay more than what I charge now." If you are not a member of your target market, toss this thought about your own preferences out the window this very minute. What you consider a reasonable price has nothing to do with how they spend money.
Online Mentorship Programs: Cash in on Your Expertise (12 Jun 2006) Whether you're a former retail store owner known for your
creativity, a championship bridge player, or a
psychotherapist with a long current waiting list for
openings, if you possess expertise that makes colleagues
and aficionados want your pearls of wisdom, you can create
a new income stream with an online mentorship program.
Writing Sales Letters That Sell (12 Jun 2006) To be successful in business you have to know how to sell. But being good at live sales techniques is not good enough. You have to know how to translate your oral sales pitch to written form. Being able to write a conise, well-crafted, persuasive sales letter can make the difference between success and failure.
Marketing On The Cheap: Become a Joiner (12 Jun 2006) The Chamber of Commerce is or should be the number one organization in your area promoting business... let's look at other organizations you, your business and, of course, your community can benefit from by your involvement, but not in that order.
What You Must Know When Marketing Your Business (12 Jun 2006) Marketing is both an art and a science. Anyone who says differently probably isn't doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On th...
Promotions That Build Profit (12 Jun 2006) Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients. Even if you believe yo...
