Creating Your Future with a Marketing Plan (12 Jun 2006) Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which is creating your marketing plan. Without the plan of how you are going to market your business, the business plan is just an empty jumble of words speaking of dreams and desires. The marketing plan takes those dreams and creates a strategy for how to make those dreams come true.
Wooing Women With Packaging (12 Jun 2006) In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White." These wine companies are responding to the message: A wine just for women.
Have You Tried Cause Marketing? (12 Jun 2006) Improve your company's image by partnering with a nonprofit. Here's how to get started.
Why Surveying Matters (12 Jun 2006) One of the most important things you can do as a business owner is keep your ear to the marketplace by listening to your customers. This article provides best practice recommendations for using web-based surveying tools to integrate customer feedback into your product development cycle.
10 Start Up Marketing Tips (12 Jun 2006) Ten tips targeted to new business owners to help them get the most of their marketing efforts. These tips were distilled from a wide range of experience helping small businesses get back on track after having made common mistakes - from not getting their logos in the necessary formats, to refusing to give their employees email addresses.
Loyalty Cards – Tips To Consider Before Committing To One (12 Jun 2006) With the growth of larger stores, a relatively new marketing component -- the loyalty card - has been added by many retail outlets. This is in an attempt to offset the lack of personal contact in the larger stores, and with that, the lack of knowledge of individual customers. A loyalty card -- with its unique customer ID -- provides the vital link between products sold, and customer demographics.
Loyalty Cards Systems – Beware, Some Should Be Avoided (12 Jun 2006) A loyalty card scheme can help a retail or hospitality business's marketing efforts to be far more effective. If you are considering setting up such a scheme, make sure that you select one that collects customer data at a sufficient level of detail to enable you to understand individual customer behaviour.
The Battle of Positioning -- Altruism or Paranoia? (12 Jun 2006) Do we prosper more from paranoia or can we actually prosper more from altruistic behavior by entering into relationships of reciprocation.
Your Ideal Client (12 Jun 2006) Marketing and selling to the right people - your ideal client - eliminates waste of time and effort. Find out how to determine who these right people are.
Promotional Lanyards to Market Your Products and Services (12 Jun 2006) Find out what promotional lanyards can do for your business marketing. Where are they used, what are some of the options you can choose. What do you need to know about this fast growing marketing tool? That is also low cost.
Why Pay for Online Press Release Distribution? (12 Jun 2006) There are a number of services that will distribute your online press release for free. But are they really doing you any good? Former TV anchor and radio talk show host George McKenzie relates his experience in the "paid vs free" debate.
Small Business Marketing Tip - Focus on a Niche or Target Market (12 Jun 2006) If someone asks you who you do business, with how do you answer? Very few businesses market to everyone and only the corporates can afford to reach them. When you are marketing on low budgets, it's important to focus your activities on a clear niche, and that can give you huge advantages over your larger competitors.
Listen To What The Marketing Experts Say (12 Jun 2006) Listen To What The Marketing Experts Say - But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve...
4 Alternative Ways To Gain Lifetime Customers (12 Jun 2006) You will always have more people that turn down
your offer than actually buy. They might not have
bought because of your price, payment options,
or any other possible reason. You will just end up
loosing all these potential lifetime customers.
However, there are many ways you can minimize
the loss of these prospects.
Devious and Deceptive Packaging (12 Jun 2006) Have you read anything in the news lately about childhood
obesity, Jose Canseco and steroids, or fat free foods? Where is
the truth in any of that? If only we lived and shopped in a pure world where labels told the whole truth and nothing but the truth.
Optimizing Your Email Marketing (12 Jun 2006) Email marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing.
Small Business Marketing Tip - Get Attention and Be Remembered (12 Jun 2006) In a world of noise and junk, the key to success for any business is to Get Attention and Be Remembered. In this article professional speaker Rikki Arundel illustrates how to master these two important skills to get your customers doing your marketing for you.
