Trade Show Videos Need to be Planned (12 Jun 2006) So you are exhibiting at a trade show and you want to show everyone your latest marketing video? Trade show videos are a specialised promotional tool and need to be created with the right objective in mind. We take a look at the creating the right strategy for showing your video at a trade show.
Getting More From Your Customer (12 Jun 2006) Want to find out the secret to increasing the level of satisfaction your customer has with you and your business, AND how you can get them to buy more from you?
How to Get a 100% Return on Your Marketing Investment Guaranteed! (12 Jun 2006) Think about it, you're probably currently spending money doing
some kind of marketing or advertising. There is no way to
know for sure that you will see a return on this investment.
When you create strategic alliances your investment is
guaranteed because you only 'pay' once you have a new client.
5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing! (12 Jun 2006) In addition to direct marketing strategies you want to be
sure your existing passive, or indirect, marketing activities
are as effective as possible. When is the last time you took
a good look at your existing marketing activities?
Corporate Cleavage (12 Jun 2006) I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men's Health magazine, I checked my Encarta dictionary and looked up the word "cleavage". There is business science in 'them der hills'!
Newsletters are Marketing Machines! (12 Jun 2006) Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. Author Wendy Maynard offers some tips to get you started.
Everything Youve Ever Learned About Marketing Is Wrong (12 Jun 2006) Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.
Always Sell To New Eyes And New Ears (12 Jun 2006) One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts.
5 Reasons Your Marketing Communication is Falling Flat (12 Jun 2006) Wondering why your marketing pieces aren't generating more response? Learn the less obvious ingredients that can make or break your marketing communication. This article describes the five most common missteps illustrated with examples.
Make Your Marketing Solve a Problem (12 Jun 2006) Guest Author Wendy Maynard writes, "You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. Instead of focusing on YOU, market yourself as an innovative problem solver."
Have Something Good To Say (12 Jun 2006) If you don't get this right, you can just forget about everything else...your advertising will fail miserably if you don't have something good to say.
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out (12 Jun 2006) Most people trying to market a private practice have never had even one class in school about building and marketing a practice. Here are three private practice marketing secrets I wish I knew when I first started my practice.
How To Turn $100,000 Into $1,191,817 In Just One Year Part II (12 Jun 2006) The greatest secret to turning $100,000 into $1,191,817 is amplified and explained in simple terms. Just tiny improvements can multiply your sales exponentially uncovering a hidden goldmine in your business.
Guerrilla Marketing in Action (12 Jun 2006) There are many examples over time that have passed the guerrilla test. I will save those for another speech, article or book. For now I would like to share examples of Guerrilla Marketing in Action. I have actually seen these in just the past few months. Someone out there is using a whole lot of imagination and not spending gobs of money to market. Here we go with some examples of non-traditional marketing observed; odd places for media; unexpected messages that work.
Marketing Flat? Is It Your Plan or Your Vision? (12 Jun 2006) 60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business?
No One Gives A Damn About Your Business. Unless You Give em A Reason To (12 Jun 2006) The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it.
Inform vs. Excite (12 Jun 2006) A lot of marketing doesn't do the whole job. It informs, but doesn't excite. The fact is, it doesn't matter if you have the best product if you're not getting prospects excited. If you don't excite your prospect, you won't sell your product. So, how do you excite your prospect?
What to be Successful? Marketing Makes the Difference (12 Jun 2006) When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing...
