Marketing

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Marketing 101: The Power of Marketing (12 Jun 2006)
When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.

Hermey Wants To Be A Dentist (12 Jun 2006)
Creating and implementing a marketing plan is the key to the long-term success of your small business.

Stadium Lights Responding to Fans (12 Jun 2006)
Sports stadium fans go to the events for the ambience and experience. Indeed, one with a large screen television would have a better view of what happened, along with slow-motion replays and zoom lenses. But we all agree it is not the same. Yet as sports figures salaries increase that means the cost of the tickets go up as well.

How Your Unique Selling Proposition (U.S.P) Can Make You Huge Profits (12 Jun 2006)
Why a "USP" will make you mega profits with your current online business!

What Is An Autoresponder? (12 Jun 2006)
An autoresponder is a computer program that automatically returns a prewritten message to anyone who submits email to a particular Internet address. If you have an Internet business website without Autoresponders, you are likely losing business. Learn the basics for beginners here.

Being Visible on a Budget (12 Jun 2006)
So visibility is good for business. But how do you get visible with limited resources? Here are some programs I recommend.

Colorado Creative Music Case Study Part 4 (12 Jun 2006)
Since Darren Skanson is the only investor in the company so far, the return on equity figures are somewhat relative, showing relation between the net income and Darren's investment into the company. However, the figures, as those of net profit margin, show the trend towards return on equity decreasing. This indicates growing expenses of the firm with relatively stable income, which along with the sales volume grows, but not in the rate comparable to the expenses. To be attractive for potential investors, the company has to leverage its income and expenses figures.

Build Your Brand Without Busting Your Budget (12 Jun 2006)
Don't spend your money on advertising. Create a brand quickly, easily and effectively.

9 Packaging Trends That Will Connect You With Consumers (12 Jun 2006)
Today's consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what's not can dramatically influence a package design's success or failure. Package design is an integral way to connect with your customer. But do you clearly understand the needs and wants of these elusive markets?

Two Ways to Market Yourself Without Spending a Dime (12 Jun 2006)
Unfortunately not all of us have a budget to fit what we believe to be our marketing needs. No need to get down, here are a few very simple things you can do that have stood the test of time, and are proven to attract more business.

15 Simple Ways to Attract New Customers to You in 15 Days (12 Jun 2006)
Your company's marketing department is only worried about one thing - the company. Here are 15 simple ideas that you can use to brand yourself, establish yourself as an expert, and create demand for you as a respected salesperson within your company.

How To Build a Huge Pay Per Click Keyword List (12 Jun 2006)
PPC mangement starts with a powerful keyword list foundation. Get this wrong and you may as well forget everything else.

How To Get Customers To Beg For Your Business Card! (12 Jun 2006)
Are You Operating Without An Audio Logo? Surely not! Here's the key to getting people all excited about your product or service. You control the conversation with an audio logo. Go on, get it in your armoury!

Whats The Shelf Life Of Your Marketing? (12 Jun 2006)
Discover how to keep your marketing fresh in your prospect's minds so they think of you when they're ready to make a purchase.

Sex Sells… Or Does It? (12 Jun 2006)
After all, sex sells. It's one of those marketing 'facts' that everybody knows. Certainly the media reinforces this idea, bombarding us with dozens of scantily-clad women in every possible commercial outlet, hawking everything from light beer to garden tractors.

Pizza Talk: Sign Synergy, How Your Window Sign and Web Site Work Together to Bring in New Business (12 Jun 2006)
Window signs and web sites. Here's how one independent pizzeria used a combination of old and new marketing techniques to bring in new business.

The Right Way to Launch a Product or Service, Apprentice-Style (12 Jun 2006)
Everything you need to know about launching a new product or service you can learn from ... TV? Well, maybe not everything, but the first episode of the 2005 fall season of The Apprentice with Martha Stewart illuminated plenty of marketing lessons that you can learn from.

Managing Your Marketing Mirror: Full-Length or Mosaic? (12 Jun 2006)
Between cost and fuzziness of results, it doesn't surprise me that it is the CEO or owner who directly oversees marketing in small to medium service firms. But with all the demands on their schedules, CEO marketers don't have the temporal bandwidth to proactively integrate marketing activities and ensure consistency across the board. The result: Marketing that mirrors the company as a mosaic rather than as a full length image.

Postcard Marketing For Tourism Industry (12 Jun 2006)
Use postcard to market your services in the local community.Marketing Postcard is cheap cost and high effect, contribute to the brand building and create a good relation with your visitors.

Work Smarter: New Opportunities with Internet Market Research (12 Jun 2006)
Ranking highly in search results is extremely effective in ensuring that potential customers will find you at the most opportune time within the buying cycle - when they are ready to learn, compare, and of course, buy! This is critical to any organization with an online presence.

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