Help! What Happened? (12 Jun 2006) Remember Murphy's Law: what can go wrong will, and at the worst possible moment. Well, we're going to try to gain some control over events, and the best way to gain control is to know what makes things tick ...
What IS the Difference Between Marketing and Sales? (12 Jun 2006) There is a tremendous difference between "sales" and "marketing"! Be sure you know - especially in any professional business environment or discussion.
Integrity and Marketing - Finding the Right Balance (12 Jun 2006) When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits. Learn the five mistakes and how you can avoid them.
7 Great Ways to Market Yourself and Your Business to Help Increase Sales (12 Jun 2006) Do you own a business and need ideas on how to market your products or services to your customers? Well, the one thing that every business owner needs to know is that in order to survive, you need customers willing to spend their hard earned money for your products or services. The only way to drive customers to your business is to market yourself and your business in a way that customers believe in you and willing to spend money. There are defiantly many ideas about marketing, but I have listed 7 great ways to help you get started. These are all intended to help drive up sales and therefore help make your business successful.
First Steps to Developing a Marketing Plan (12 Jun 2006) Direct Mail . . . Newspaper . . . Radio . . . Online. There are countless places to spend each advertising dollar. The hard part is determining the most effective medium for your business. It is not a matter of "One Size Fits All." The response rate for each media type will vary depending on the product or service you offer, your target market, and the characteristics of the community that you are marketing in. Even in the same industry, what works in one place may not work in another.
Marketing to a Critical Mass (12 Jun 2006) In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.
Marketing Tips: Free First (12 Jun 2006) When people think about promoting their business, the first thought that comes to mind is, "What is is going to cost?" While marketing and advertising should be part of any well-considered budget, there are a number of opportunities to market your business for free that are often overlooked.
Budget Your Branding (12 Jun 2006) It is very important to regularly monitor your advertising activities in the process of brand building, to realize how much they are contributing to the bottom line. Expediting marketing expenses wouldn't generally lead to a stronger brand name. Neither is it necessary that they will give you voluminous sales nor a good market name. (http://entrepreneurparadise.blogspot.com/)
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing (12 Jun 2006) Customised lanyards are the perfect article for the promotion of a brand or event. Printed lanyards can carry your brand/logo and URL, and are also functional and desirable. Either as promotional giveaways, or to increase security, custom printed lanyards are perfect. For event organisers, the sponsors logo be will carried by every attendee, and will remain visible after the event, due to the usefulness of lanyards.
The Power of a Survey (12 Jun 2006) In the early years of the internet the actual design of a website was either very basic or had to be done using a software package that needed a specialist to use it. Not surprisingly, website designers were in short supply and could command huge fees for their services. All that has changed dramatically and website design is not such a complicated procedure as you might think.
Tracking Your Way to the Top! (12 Jun 2006) I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination.
4 Steps To Increase Your Job Sign Marketing (12 Jun 2006) It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing isn't done as effectively as it could be. Here are four tips for getting the most out of your job sign marketing:
How To Recognize Your Niche Marketing Agenda (12 Jun 2006) Starting a business, whether it's retail products or
services, must establish their own "niche". It doesn't
matter how great your products or services is, how great
your sales letter is or your headlines, offers or what a
great price you're offering. If you try to sell your
products or services to the wrong market, there's a strong
guarantee it's not going to work.
Two Methods of Marketing Using Joint Ventures (12 Jun 2006) Whether you're a contractor a local merchant with 150
employees, whichever, however or whatever, you've got
to know how to keep your business alive during rough
economic times. Anytime the cash flow in a business,
large or small, starts to tighten up, the money management
of that business has to be run as a "tight ship."
Commercial Collections By Telephone (12 Jun 2006) The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response.
