The Top 10 Ways to Market your Business or Professional Practice Without Networking (12 Jun 2006) While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. The following are the Top 10 methods my clients have used to increase sales and grow their practices without networking:
The Top 10 Ways to Market your Business or Professional Practice Without Advertising (12 Jun 2006) Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit! But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from your services, and you won't make any money. So, marketing is a necessity. Advertising is one form of marketing, but it's terribly expensive. Here are the Top 10 alternatives:
Marketing Without Ego (12 Jun 2006) Our ego can get in the way of marketing our business. From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way. Learn to use your ego in a healthy way that plays on your strengths and not your weaknesses.
Marketing Hesitation Costs Dearly (12 Jun 2006) Hesitation, when it comes to marketing, can mean the difference between making a sale and walking away empty handed. Consider these areas, examine where you might be hesitating, and think about what opportunities you may be missing because you allow an opportunity to pass you by.
Consistent Marketing Provides Big Rewards (12 Jun 2006) Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency. Here are a few areas to think about to rev up your marketing efforts on a consistent basis.
Top 10 Ways to Create and Manage Opportunity (12 Jun 2006) Most of us are used to the concepts of risk management or time management. Many of the same principles can be applied to creating and responding to opportunities. Instead of thinking of opportunities as just "coming along", you can actually increase the number of opportunities available to you, and there are specific principles you can use to assess whether a "possibility" has real "probability" and "profitability" for you. In times of rapid change, increasing the number of options you have available, and a system for prioritizing and responding to possibilities are critical business functions.
Top 10 Dos and Donts for an Effective Business Referral Network! (12 Jun 2006) Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Without tons of capital, it can't be done. It is far more effective, and more fun, to create an effective network that sends you clients, supports your business, and makes you money. Unfortunately, most professionals confuse effective networking with passing out business cards and schmoozing. They are NOT the same. Here are my Top 10 Tips for a network that will help you build your business.
Top 10 Tips To Market & Build Your Professional Practice (12 Jun 2006) In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at 10 items to emphasize at the start of a new year, or any time you want to rapidly grow your business in a short period of time.
Sum of Its Parts (12 Jun 2006) I just spent a week at the beach with my
family and, as much as I vowed not to think
about work, stumbled onto a highly relevant
lesson for marketing professional services.
Love My Dentist (12 Jun 2006) I love my dentist! When is the last time you could say that
about yours?
If My Work is Good Enough (12 Jun 2006) Don't you think that good work should speak for itself...that
if you're good enough at what you do, you shouldn't have to
hustle up business?
How to Earn the Right (12 Jun 2006) Marketing your professional services is a lot like dating: you have
to earn the right to be intimate.
CRM: Strategic Engine or Just Another Tool? (12 Jun 2006) CRM…strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:
How to Take Your Law Firm to the Next Level (12 Jun 2006) SO you've done such a good job at bringing in new clients to your firm that you're swamped with business, your firm is large and growing, and all parts of your marketing system are in place and running smoothly? Congratulations!
Testing And Tracking Your Business (12 Jun 2006) The purpose of testing is to increase the response rate to your ad or offer. For instance, you could write a sales letter and test out different headlines for the ad. Often a headline can make all the difference in your response...
Dynamic, Digital Multimedia Solutions (12 Jun 2006) "Digital multimedia creative solutions" are today's buzzwords of communication and the media. This is say how these artistically crafted advertising designs/creative solutions work wonders for a huge spectrum of vertical markets across the globe.
Small Business Marketing: Are You Planning to Fail? (12 Jun 2006) There's a saying that goes "If you fail to plan, you're planning to fail." I realize no small business owner has the intention of failing, but that's just what many do every day when they launch their small business without a marketing plan.
