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Why Problem Based Positioning Is A Psychological Magnet (12 Jun 2006)
Are you struggling to create a memorable positioning statement or USP for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here's a sneaky, vital secret that turns conventional marketing psychology on its head.

Do You Have a USP? (12 Jun 2006)
Discover the importance of creating a profit pulling USP for your small business.

Marketing Through Mobile Marketing (12 Jun 2006)
What can mobile marketing do for your business? Really what you should say is what can it not do for you? This high tech, amazingly simple marketing plan can transform virtually any business. Without marketing, what does your company have?

4 Simple Steps To A Successful Product (12 Jun 2006)
The key to a successful product is solving a common problem that many people are experiencing.

Making Money the Right Way with Niche Products (12 Jun 2006)
No doubt your Inbox is filled on a daily basis with offers to join money-making programs on the Internet. If you're like me, you don't want to miss out on turning a profit (everyone else seems to be!), but you're not sure where to begin.

When Do You Stop Marketing To Customers? (12 Jun 2006)
Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you know specifically when to keep marketing, and when to stop? Well, stop looking so puzzled because here's the answer.

What The Heck Is a Meme And Why Is It Important To Small Business Marketing? (12 Jun 2006)
Memes are ideas and phrases that take on a life of their own and are passed from person to person. Making your marketing meme-worthy is a great way to build word of mouth.

Do You Have a Back-End Marketing Strategy in Place? (12 Jun 2006)
Discover how creating a back-end marketing strategy can pay-off.

Keeping Your Customers through Loyalty Marketing (12 Jun 2006)
What exactly is the best-kept secret behind incredibly successful businesses? Is it keeping up with the trends? Having an excellence workforce who will make sure that your company is working in tip top shape? Or is having a loyal client base who will not only keep on going back to you whenever they need your products or services but they are also the ones who will help your company get more attention from other people through good word of mouth.

Trade Show Banners: Right On Target (12 Jun 2006)
In order to have marvellous visual aid of the event, companies utilize trade show banners. Creatively made, these one type of display serve as an emblem for their products.

Why Santas Marketing Works Better Than Yours! (12 Jun 2006)
Santa owns Christmas eve! What does Santa do that you neglect to do? What marketing strategies does he use?

Stuck With A Zero Marketing Budget For Client Gifts? (12 Jun 2006)
Don't have a planned budget to give your clients gifts? Welcome to the club! Here's a psychotactic that's so simple. You will wonder why you never thought of it before! How to keep clients with a zero marketing budget!

Micropersuasion - Get The Biggest Bang For Your Small Business Marketing Buck (12 Jun 2006)
Smaller but more focused marketing efforts are frequenly better for the small business owner.

Big Ticket Marketing in 28 Minutes (12 Jun 2006)
A recent article notes how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products. In this article I highlight some of the most important statistics around using an infomercial for Big Ticket Marketeting. But more importantly, I point out several principles that are common between internet, direct and infomercial marketing of Big Ticket Items.

Packaging Trends You Cannot Overlook (Part #2) (12 Jun 2006)
Recap Part #1: ) People are buying in smaller quantities; 2) Time is not on your side; 3) People are becoming more health conscious and are learning more about what they eat; 4) People are looking for products they can access on the run; 5) People are spending money to treat themselves to a little luxury...

Why You Buy, Part Two (12 Jun 2006)
Which are you more likely to buy, a chair that costs $40, or the same chair "on sale" for $50, with a $120 "original price?" A new science may have the answer.

Marketing Planning Made Simple - Another Small Business Power Tool (12 Jun 2006)
Does marketing planning have to be so complex you need to hire experts? Does your plan have to be 100-plus pages long and chock full of graphs, startistical analyses and charts? This article suggests that marketing planning can be boiled down to six essentials -- making your marketing plans simpler and easier than you might have ever imagined.

Target Marketing - What Are You Aiming For? (12 Jun 2006)
Is traditional advertising still viable in today's market? Only if you have a huge advertising budget. But what about small and medium size businesses? How can they effectively get the attention of and communicate with their market? The answer is to find the best target and get their attention by getting personal and building trust. This is much more efficient and cost effective than traditional mass media marketing.

Spice It Up! Rib Festival Teaches Us About Product Value (12 Jun 2006)
Amazing BBQ sauce, tender meat and spicy rib-rub notwithstanding, there were several environmental elements that altered the perception of certain rib cookers' value.

Why You Buy (12 Jun 2006)
Why do existing Mercedes owners pay $7,000 more for the same car as new buyers? The latest research shows that we aren't as rational as we think. Profit and protect yourself with the latest findings of behavioral economics.

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