Marketing

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Multicultural Marketing – Taking Care of Business At Hand (12 Jun 2006)
Multicultural marketing is coming into its own and evolving to reflect the growth of ethnic markets. The reasons for targeting ethnic groups in the U. S. are no different than for any other market segments. But for growth-oriented SBOs and independent professionals, recognizing the potential of area ethnic and cultural groups can be the essential first step in building solid strategies for reaching these receptive, lucrative markets.

Target Market - 3 Big Reasons You Need To Know Yours (12 Jun 2006)
Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.

Business Cards that Make Them CALL (12 Jun 2006)
Business cards are handed out freely but if you want someone to take notice then make sure your card is more than just another card. Read through this article for a great tip on getting people to hang on to your business card and actually give you a call or visit your place of business.

Do You Know Where Your Email Address is Today? (12 Jun 2006)
eMail addresses are often hidden from a potential business associate or customer. You may think you are protecting yourself against spam but in reality, you are protecting yourself from gaining more business.

Doing it with Class! (12 Jun 2006)
Your business card has more uses than you think. How do you make appointments with your clients when talking to them in person? Find out how to make sure they do not forget.

Keeping your Business Card visible (12 Jun 2006)
Business cards may be tossed, filed away, or better yet kept in a place where it is visible. If you want to have a better chance at having your card kept, read through this article.

Coupons that Work (12 Jun 2006)
Coupons are used by almost everyone. If you want to have your coupon kept and used then read through this article on producing coupons for getting a better response rate.

The Art of the Business Card (12 Jun 2006)
If you want to make sure your memory is excellent, create a business card that is designed to help. Read through this article on how your business card can lead to a better memory.

Who is Your Perfect Client (12 Jun 2006)
Did you ever have the feeling that the client or customer you were dealing with might be bad for your business? Is the customer always right? Dealing with the "wrong" customer can be a time waster. What can you do to have only perfect customers and how do you know them when you see them?

How Important is Your Marketing? (12 Jun 2006)
How much of a difference can the right marketing message make to your business?

Is It Time To Revisit Your Marketing Strategy? (12 Jun 2006)
Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Is my target market still the same? During difficult economic times, many companies abandon their target market strategy completely. Before you determine what your marketing plan is, re-examine your target market. Supplement your existing customer data with a little market research. Is my company and product/service positioning still relevant? Think, Strategize, Act and COMMUNICATE.

Using Alternative Media to Generate More Customers (12 Jun 2006)
Would you like to learn about a potentially new way to generate new customers for your business? This article will introduce you to the world of alternative media and package inserts.

Making the Intangible Real (12 Jun 2006)
You can help others grasp the essence of something intangible - something that can't be seen or touched - by using a tangible item to convey a message about it.

Do You Really Know Your Prospect? (12 Jun 2006)
The better you know him, the better you know how to sell to him.

The Power Of A Story (12 Jun 2006)
If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story.

Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business (12 Jun 2006)
In order to set up a great marketing strategy, you need to write it out in black and white. Use this simple strategy to set up a marketing timeline that will keep you on track and boost your business through the roof!

Top 5 Design Tips to Create Eye-Catching Marketing Materials (12 Jun 2006)
Great graphic design looks effortless, but it requires lots of attention to details. But you don't have to be a design guru to achieve expert results! Follow these five tips to create effective, professional-looking marketing materials for your small business.

Creative Marketing: Just Your Style (12 Jun 2006)
You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper; your website is up and running; and you're listed in the Yellow Pages. So why isn't the phone ringing off the hook? Maybe you're marketing strategies need to get more creative!

Five Most Common Mistaken Beliefs About Joint Venture Marketing (12 Jun 2006)
Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren't all small business owners implementing joint ventures?

How Do You Get Past The Gatekeeper? (12 Jun 2006)
Your potential joint venture partners may not pick up the phone themselves. They may have a secretary, or an assistant, or a receptionist that screens calls before putting the calls through to them, or someone that screens letters before putting the letters in front of them. These people are known as gatekeepers. Here are some tips for getting past the gatekeeper:

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