Five Joint Venture Marketing Skills A Small Business Owner Must Have (12 Jun 2006) For any joint venture project to be successful, the partners must possess certain skills that are required to choose the right deal, the right partners, and to promote the project effectively. I've outlined a basic skill set consisting of the five most important attributes below:
Simple Marketing Idea - Big Marketing Results! (12 Jun 2006) Sometimes the simplest marketing ideas can produce the greatest results. Here's one that is the very best way to start generating more word-of-mouth business consistently.
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster (12 Jun 2006) Many small business owners find themselves riding the Marketing Roller Coaster. You try to do some marketing when things are slow and you stop when things are busy. Even simple marketing plans can help you get off the roller coaster.
Fail Your Way To Small Business Marketing Success! (12 Jun 2006) Thomas Edison was reported to have been asked once how it felt to fail a thousand time when he was inventing the light bulb. His response was something to the effect of, "I have not failed a thousand times. I've learned a thousand things that do not work." Successful small business understand and apply this mindset to succeed in marketing.
Successful Surveys: 10 Tips for Better Results (12 Jun 2006) Why would you use an email or online survey when you could simply call your clients and customers and ask for their input? This answer - along with 10 tips for making the most of your survey - in this information-filled article.
Marketing Ideas Without Action Will Get You Nowhere! (12 Jun 2006) Marketing plans are very necessary to your small business success. But, they're not the end all answer. If you don't have any way to put your marketing plans into play, they won't produce any results.
Words that Sell (12 Jun 2006) We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It's true. When you know what these proven words are and how to use them to your company's benefit, you'll save both time and money when selling to prospects. In fact, once you master the use of these 21 words, your business will quickly get the results it deserves.
How to Write Irresistible Promotional Pieces that Attract More and Better Clients (12 Jun 2006) Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit. A good promotional piece also showcases your professionalism and your creativity.
Did Jesus Get Killed for Practicing Interruption Marketing? (12 Jun 2006) The author discusses Seth Godin's definitions of "Permission Marketing" and "Interruption Marketing," bringing an interesting insight into the murder of Jesus at the hands of religious politicians.
Postcard Mania (12 Jun 2006) Postcards are becoming the rage for direct mail. This article will give you some insights on how to make effective use of them.
Standards for Dry Washing and Pressure Washing in Mobile Car Care (12 Jun 2006) Dry Wash and Pressure Washing Auto Detailers should educate their customer as part of the marketing process. Mobile auto detailers need to understand customer buying behavior and preconcieved notions of car washing.
Determining Marketing Effectiveness Even If You Didnt Track (12 Jun 2006) What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don't know what worked and what didn't. Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?
Marketing A Misunderstood or Scary Product or Service (12 Jun 2006) What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid? Here's three tips to help you market successfully even if this is your situation.
Is A Marketing Plan The Same Thing As A Communications Plan? (12 Jun 2006) How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?
My Marketing Budget Is Small - How Can I Make The Most Of It? (12 Jun 2006) So what do you do if you're a small business owner and you have a very limited marketing budget? How can you market effectively all year long without breaking the bank. Here's one strategy you can use to get the most mileage out of whatever dollars you have to spend.
How To Market Effectively Even If No One Understands What You Do (12 Jun 2006) So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?
Marketing Effectively to More Than One Audience (12 Jun 2006) What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?
One-A-Day Marketing Vitamins (12 Jun 2006) Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one. You need one-a-day marketing vitamins.
Powerhouse Marketing With Persuasive Postcards (12 Jun 2006) The lowly postcard is a powerhouse of a marketing tool with almost unlimited uses. Here are 10 reasons to consider a postcard for your next marketing effort.
