Small Business Bonzai Marketing (12 Jun 2006) Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people.
Secret Marketing Plan (12 Jun 2006) Many people have asked me what was the secret to our market domination? Hello, my name is Lance Winslow and I am the founder of The Car Wash Guys. Before now I have not disclosed my secrets of grass roots market; a strategic plan we used city after city to market our franchised outlets in 23 states. I named the plan Bonzai and Blitz Marketing.
How to Connect Features and Values (12 Jun 2006) Make your communication more effective by connecting the dots between features, benefits, consequences, and values.
How To Market A Seminar (12 Jun 2006) Have you ever left a seminar thinking: "I could have done a better job than that!" Well you'll learn some techniques and strategies on how to market a seminar or event.
Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials (12 Jun 2006) If you're like many entrepreneurs, you probably like to do everything yourself. Your business is your baby and it's hard to believe that someone else can talk about it as convincingly and with as much passion as you. However there are many solid reasons why it makes sense to hire a professional to help. Here are some of the most important ones...
Creating Your Unique Selling Proposition or USP (12 Jun 2006) To capture a larger market share and remain profitable, you absolutely, positively need to distinguish your products and/or services from your competitors...
Beware of Magazine Style Yellow Pages Ad Design (12 Jun 2006) While magazine ads can be very entertaining, the important thing to remember is Yellow Page shoppers are not there to be entertained—they are there to buy. Hopefully from you!
How To Identify, Exploit, and Profit From Niche Markets (12 Jun 2006) By carefully selecting specific niche markets, and presenting a compelling message directly to that audience, you will begin to reap the real profit rewards of direct marketing.
The Market Is the Master (12 Jun 2006) A critical principle every business needs to grasp while marketing is to understand and accept that a majority of your success is out of your control. You must recognize that your prospects and clients possess ultimate authority over your business success or failure. It simply boils down to one fundamental concept: the market is the master.
9 Ways to Gain Expert Recognition (12 Jun 2006) No matter what business you are in it always helps to be seen as an expert. If you were calling someone to fix a drain or sell your house you would approach the person you saw as most credible and reputable in that area of expertise.
4 Methods To Master The #1 Success Secret Of Infopreneuring (2 of 3) (12 Jun 2006) CONTENT IS KING! In the world of Online Marketing, you know that without content, you have nothing. So, are you constantly developing new content? In this article I discuss Method 3 of the 4 main strategies for developing fresh new content that will keep your customers coming back to you again and again!
The Lesson of the Purple Bags (12 Jun 2006) Now these bags were SUPPOSED to be able to hold hazardous waste, and they wanted us to buy them. Wouldn't you send your best product samples? Particularly when their use would be so important?
Four Tips for Finding Top Niche Markets (12 Jun 2006) Finding the right market to sell your product or service to is important when it comes to online marketing. This is where the importance of choosing the correct niche market to build your business around is important. Discover four tips to help you in this process.
Purple KoolAid, Social Proof and the Marketing WizKids (12 Jun 2006) Most people associate mind control with cults and "follow the leader" zombie people; with flowers sold in airports, flowing robes, offbeat religions and perhaps even secret ceremonies in the dark of night. Ignorance is bliss, as they say.
Promoting Your Business Offline (12 Jun 2006) Offline promotion for your Internet business is important. Use traditional marketing channels and media. Incorporate your Website URL (web address), phone number, and mailing address into all of your printed and promotional materials...