Marketing

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Choosing the Right Business Card Design (12 Jun 2006)
Not all business cards are created equal. Jonathan Bowalsky shows you how to design the right business card for your business.

Sales and Marketing: Numbers Rule (12 Jun 2006)
By the numbers! That's what they told us in the army. It works in network marketing too.

Five Tips for Integrating Marketing and Sales (12 Jun 2006)
There are big rewards when sales and marketing are effectively integrated — not least of which are improved operating performance and outstanding financial results. These five tips will help.

Marketing Strategy - Spell Out Your Unique Value (12 Jun 2006)
Why based on all the competitive alternatives in the marketplace would someone buy from you? Have you clearly spelled out your unique value?

Marketing Planning - Preparation and Accountability (12 Jun 2006)
We all know the saying, "Failing to plan (prepare) is planning (preparing) to fail." I truly believe in this statement and I hope you do as well. Building your service business, including marketing it must be planned and does take work.

How To Perfect Your Marketing Message! (12 Jun 2006)
Could an ancient Japanese discipline hold the key to more effective advertising, & healthier online profits?

What Are People Buying Online? (12 Jun 2006)
Times change, fashions come & fashions go, but people never tired of buying these...

Networking: The Cost of a Connection (12 Jun 2006)
"Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper."

Whats In It For Me? (12 Jun 2006)
Product or service features have no real value or judgement attached to them. The most important thing you want to remember about features is that your customers are buying benefits.

Survival Strategies (12 Jun 2006)
Top ten strategies to not only survive but prosper as an entrepreneur.

13 Lessons in Marketing, Super Bowl Style (12 Jun 2006)
Businesses of all types and sizes can learn from the marketing efforts surrounding the Super Bowl. Article explains 13 marketing techniques used by the teams, NFL, and Super Bowl advertisers.

URL Everywhere? Offline Marketing For Online Success (12 Jun 2006)
Is your website URL everywhere it can be?

CD ROM Business Cards - Offline Marketing For Online Promotion (12 Jun 2006)
Created properly, an extremely effective website marketing tool.

Competitive Research and Google (12 Jun 2006)
Google is an excellent place to learn who competes with your business and their core value propositions, but it's not always easy to figure out how to get started mining the tremendous data lode in the Google database.

T.E.A.M Profit (12 Jun 2006)
How you can apply the T.E.A.M Profit concept to accelerate your business growth:

Flesh Eating Spiders And Other Marketing Horrors (12 Jun 2006)
Why it is not a good idea to scare up customers

How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard (12 Jun 2006)
Unleash the power of a postcard to grow your business

Cook Up Something Special: How To Create A WOW Experience For Your Clients (12 Jun 2006)
Create an incredible experience for your clients that will keep them coming back and bringing referrals with them

Top Web Site Blunders by Coaches, Consultants and Experts (12 Jun 2006)
Of all the web sites belonging to coaches, consultants and experts that I have reviewed, more than three-quarters shared a very serious marketing blunder: Their potential clients wouldn't understand from their home page precisely what they do. Jargon gets in the way.

How to Handle Jargon at Your Web Site - and Why (12 Jun 2006)
If you sell a technical product or service, you probably know you have jargon at your web site - specialized terminology that the average person doesn't understand. While jargon does help you communicate precisely with peers, it seriously gets in the way if potential and actual customers aren't as conversant with it as you are.

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