You Are Invited (26 Jun 2006) Here is another dynamite article of how to use business cards effectively. Remember your card can be used for many different things as long as it gives a consistent message.
You Dont Yet Know What You Dont Know (26 Jun 2006) Even if you have done the research, talked to professionals,and written a business plan you won't start learning what you don't know until you open... then you start learning!
Your Ideal Client – A Key Concept for Solo and Small Business Marketing (26 Jun 2006) Have you ever had a client/customer that was more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whatever the situation, chances are you had an inkling when you first met that client...a tiny voice that you didn't listen to, that was probably overshadowed by the bigger voice that said, "hey it's business, I'll take it!" Learn to say "No!" to those clients, before they start draining your energy!
Your Practice is Only as Valuable as Your Referral Base (26 Jun 2006) What if there was a way that you could broaden your referral base and get many doctors sending you a few new patients every month to create a more long term stability, so when one goes on vacation the stats don't crash? Read on.
Your Small Business Suggestion Box (26 Jun 2006) A suggestion box is a really good idea for your business. It can help you get valuable feedback from your customers -- feedback that they don't normally think to share with you.