With the arrival of Spring, I decided
to get outside and into my garden.
I had neglected to do some basic maintenance
during the previous months
and wondered if my plants suffered
any permanent damage as a result.
My flower bed was full of dead foliage
and there wasn't a sign of new growth anywhere.
I spent a considerable amount of time
removing the dead foliage in order to
allow room for the new growth to emerge.
I was pleasantly surprised to see
new growth already emerging once I removed
all of the dead foliage.
I gave the plants plenty of water
and fertilizer as a final step, and moved
on to other yard work tasks.
A couple of hours later, I looked at
my plants and was amazed at how much they had grown.
They had literally doubled in size!
I was expecting to see some results,
but not so much in such a short amount of time.
After assuring myself that I wasn't seeing things,
I realized what had happened and why, and
how it relates to Marketing your Business.
Here are the lessons from my garden:
1. Look At What You Have Already Planted:
How are you currently marketing your business?
Think about who you are marketing to and
the results you are getting from your efforts.
Are you getting the results you want,
such as more clients and increased revenue?
2. Remove The Dead Foliage:
If you are not getting the results you want
from your current marketing efforts,
it is time to look at what is working and what is not.
Once you determine what is not working,
you need to remove it and replace it with
more of what is working or add something new
that will work for you.
If something is dead, it can not grow.
Stop focusing your time and money
on marketing that is killing your business.
3. Prepare For Growth:
Once you have removed what is not working,
you will have more room to focus on improving
and growing your business.
Analyze what is working for you and why.
Then do more of it and add other strategies
that will give you similar results.
Create systems for your business based on
effective marketing in order to ensure
continuous growth.
It may seem like magic when the growth
suddenly appears in your business, but it
will actually be the result
of simply removing what is not working for you
and replacing it with effective marketing.
The magic is in watching your business bloom!
Copyright 2004 Black Unicorn Communications, Inc.
All Rights Reserved
Tresaca Hamilton is the CEO of Black Unicorn Communications.
Black Unicorn Communications helps Service Businesses attract more clients in less time. Visit http://www.blackunicorninc.com for a FREE Business Success Toolkit, including the
7 day e-course: 7 Steps To More Clients
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